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6 Books That Will Help You Think Like a Web Designer promoting your products

One of the most common areas that soapmakers DIY in their businesses is building their first website. While so many platforms promise you won't need to think like a web designer to make magic, I...

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How to Use SEO Basics to Help People Discover Your Website promoting your products starting a soap business

If you are jumping into creating (or improving) your business website, you have probably heard how important search engine optimization (SEO) is. But, you might not really understand what it is and...

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What You Need to Get Started with Production Soapmaking making money selling soap starting a soap business

Since releasing my guide to masterbatching and production efficiency, available exclusively in Next Level, soapmakers often ask me about specific recommendations for production soapmaking...

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How to Use Website Tests to See Your Website Like Your Visitors promoting your products starting a soap business

One of the hardest truths to grasp for small business owners when it comes to websites is this ain't about you! Instead, your focus should always be your visitors and how they see your website.

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How to Create a Website Your Perfect Customer Will Love promoting your products starting a soap business

It may sound simplistic, but our first piece of advice when it comes to websites is, have one! Without fail, people will ask about social media accounts and various sales channels (like Etsy) as...

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How to Know If You Need a New Website for Your Soap Business promoting your products starting a soap business

Does your current website actually work for your soap business? If not, is it time to scrap it and start over with a new website? Or, can you save time and money by doing some updating on your...

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How to Stay Inspired & Competitive: An Interview with Charlene Simon soapmaker success stories starting a soap business

As an Arkansas girl myself, I've spent quite a bit of time in the city of Hot Springs, walking Bathhouse Row, popping into gift shops, and feeding ducks on Lake Hamilton. And, as a soapmaker, of...

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How to Create a Marketing Calendar to Save You Time & Keep You Focused promoting your products

Too often I see soapmakers run their businesses like today is the only day that matters, and while that kicks some serious ass for motivation and getting stuff done, it doesn't do you any favors in...

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The Best Reasons to Sell Wholesale Handmade Soap making money selling soap starting a soap business

A lot of times when fresh-faced soapmakers jump into biz, they hear about wholesale and the first question they ask is WHY. Why would I ever want to wholesale my handmade soap? In fact, this is a...

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How to Make Managing Your Email Easy starting a soap business

Owning a small business gets a little crazy, pulling you a million different directions all the time. However, if you asked me what the hardest part was, I'd say managing your email is at the top...

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How to Create Facebook Ads that Actually Work for Your Business promoting your products

Soap business owners are coming to terms with the fact that social media is no longer a free marketing playground. I've seen an uptick in soapmakers tackling "pay to play" marketing strategies. (...

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How to Market Your Handmade Soap Effectively and Easily making money selling soap promoting your products

When I snag the privilege of working one-on-one with soapmakers to boost their soap businesses, we usually identify straight away the core issue. More often than not, they aren't marketing their...

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