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One of the most common areas that soapmakers DIY in their businesses is building their first website. While so many platforms promise you won't need to think like a web designer to make magic, I...
If you are jumping into creating (or improving) your business website, you have probably heard how important search engine optimization (SEO) is. But, you might not really understand what it is and...
Since releasing my guide to masterbatching and production efficiency, available exclusively in Next Level, soapmakers often ask me about specific recommendations for production soapmaking...
One of the hardest truths to grasp for small business owners when it comes to websites is this ain't about you! Instead, your focus should always be your visitors and how they see your website.
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It may sound simplistic, but our first piece of advice when it comes to websites is, have one! Without fail, people will ask about social media accounts and various sales channels (like Etsy) as...
Does your current website actually work for your soap business? If not, is it time to scrap it and start over with a new website? Or, can you save time and money by doing some updating on your...
As an Arkansas girl myself, I've spent quite a bit of time in the city of Hot Springs, walking Bathhouse Row, popping into gift shops, and feeding ducks on Lake Hamilton. And, as a soapmaker, of...
Too often I see soapmakers run their businesses like today is the only day that matters, and while that kicks some serious ass for motivation and getting stuff done, it doesn't do you any favors in...
A lot of times when fresh-faced soapmakers jump into biz, they hear about wholesale and the first question they ask is WHY. Why would I ever want to wholesale my handmade soap? In fact, this is a...
Owning a small business gets a little crazy, pulling you a million different directions all the time. However, if you asked me what the hardest part was, I'd say managing your email is at the top...
Soap business owners are coming to terms with the fact that social media is no longer a free marketing playground. I've seen an uptick in soapmakers tackling "pay to play" marketing strategies. (...
When I snag the privilege of working one-on-one with soapmakers to boost their soap businesses, we usually identify straight away the core issue. More often than not, they aren't marketing their...
