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Do you struggle to connect with your customers? When potential buyers see your Instagram posts, land on your website, and chat you up at your markets, do they feel right at home? They should. To...
There's a reason "a picture is worth a thousand words" is a cliche: it's true. Marketing your biz means you need to catch people's attention. And the competition to get customers' eyes on you is...
Every fall, a ton of questions from first-time holiday craft show vendors start streaming in. How much product do I take? What do I need? Any advice? If this sounds like burning hot questions, you...
Light is the most important part of photography! It doesn't matter how spectacular your products look or how state-of-the-art your camera is; if your photography lighting is bad, your pictures are...
Fiending for that fancy camera? Or have one in the closet that you never quite got the hang of? From ISO to f-stop, we are here to help you! Let's get up close and personal with your camera...
In today's world, owning a business that sells products usually means selling products online. But your customers can't snag your goodies from their screen to touch, smell, or try. Give them...
Are you ready to get in the know when it comes to photography terms? There's a lot of jargon that pops up when you are talking photography (kind of like soapmaking). If you hire a pro...
One of the most common areas that soapmakers DIY in their businesses is building their first website. While so many platforms promise you won't need to think like a web designer to make magic, I...
If you are jumping into creating (or improving) your business website, you have probably heard how important search engine optimization (SEO) is. But, you might not really understand what it is and...
One of the hardest truths to grasp for small business owners when it comes to websites is this ain't about you! Instead, your focus should always be your visitors and how they see your website.
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It may sound simplistic, but our first piece of advice when it comes to websites is, have one! Without fail, people will ask about social media accounts and various sales channels (like Etsy) as...
Does your current website actually work for your soap business? If not, is it time to scrap it and start over with a new website? Or, can you save time and money by doing some updating on your...
