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How to Choose a Target Market that Will Make You Profitable branding your business promoting your products starting a soap business

Do you struggle to connect with your customers? When potential buyers see your Instagram posts, land on your website, and chat you up at your markets, do they feel right at home? They should. To...

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The Best Places to Get Stock Photos that Don't Suck branding your business promoting your products

There's a reason "a picture is worth a thousand words" is a cliche: it's true. Marketing your biz means you need to catch people's attention. And the competition to get customers' eyes on you is...

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My Best Advice for Successful Holiday Craft Shows making money selling soap promoting your products

Every fall, a ton of questions from first-time holiday craft show vendors start streaming in. How much product do I take? What do I need? Any advice? If this sounds like burning hot questions, you...

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How to Light Your Product Photos Like a Pro promoting your products starting a soap business

Light is the most important part of photography! It doesn't matter how spectacular your products look or how state-of-the-art your camera is; if your photography lighting is bad, your pictures are...

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How to Make Your Camera Settings Work for You promoting your products

Fiending for that fancy camera? Or have one in the closet that you never quite got the hang of? From ISO to f-stop, we are here to help you! Let's get up close and personal with your camera...

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What is the Best Camera for Product Photos? promoting your products starting a soap business

In today's world, owning a business that sells products usually means selling products online. But your customers can't snag your goodies from their screen to touch, smell, or try.  Give them...

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58 Photography Terms You Need to Know promoting your products starting a soap business

Are you ready to get in the know when it comes to photography terms? There's a lot of jargon that pops up when you are talking photography (kind of like soapmaking).  If you hire a pro...

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6 Books That Will Help You Think Like a Web Designer promoting your products

One of the most common areas that soapmakers DIY in their businesses is building their first website. While so many platforms promise you won't need to think like a web designer to make magic, I...

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How to Use SEO Basics to Help People Discover Your Website promoting your products starting a soap business

If you are jumping into creating (or improving) your business website, you have probably heard how important search engine optimization (SEO) is. But, you might not really understand what it is and...

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How to Use Website Tests to See Your Website Like Your Visitors promoting your products starting a soap business

One of the hardest truths to grasp for small business owners when it comes to websites is this ain't about you! Instead, your focus should always be your visitors and how they see your website.

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How to Create a Website Your Perfect Customer Will Love promoting your products starting a soap business

It may sound simplistic, but our first piece of advice when it comes to websites is, have one! Without fail, people will ask about social media accounts and various sales channels (like Etsy) as...

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How to Know If You Need a New Website for Your Soap Business promoting your products starting a soap business

Does your current website actually work for your soap business? If not, is it time to scrap it and start over with a new website? Or, can you save time and money by doing some updating on your...

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