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How to Choose a Target Market that Will Make You Profitable branding your business promoting your products starting a soap business

Do you struggle to connect with your customers? When potential buyers see your Instagram posts, land on your website, and chat you up at your markets, do they feel right at home? They should. To...

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The Best Places to Get Stock Photos that Don't Suck branding your business promoting your products

There's a reason "a picture is worth a thousand words" is a cliche: it's true. Marketing your biz means you need to catch people's attention. And the competition to get customers' eyes on you is...

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My Best Advice for Successful Holiday Craft Shows making money selling soap promoting your products

Every fall, a ton of questions from first-time holiday craft show vendors start streaming in. How much product do I take? What do I need? Any advice? If this sounds like burning hot questions, you...

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How to Light Your Product Photos Like a Pro promoting your products starting a soap business

Light is the most important part of photography! It doesn't matter how spectacular your products look or how state-of-the-art your camera is; if your photography lighting is bad, your pictures are...

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How to Make Your Camera Settings Work for You promoting your products

Fiending for that fancy camera? Or have one in the closet that you never quite got the hang of? From ISO to f-stop, we are here to help you! Let's get up close and personal with your camera...

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What is the Best Camera for Product Photos? promoting your products starting a soap business

In today's world, owning a business that sells products usually means selling products online. But your customers can't snag your goodies from their screen to touch, smell, or try.  Give them...

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58 Photography Terms You Need to Know promoting your products starting a soap business

Are you ready to get in the know when it comes to photography terms? There's a lot of jargon that pops up when you are talking photography (kind of like soapmaking).  If you hire a pro...

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6 Books That Will Help You Think Like a Web Designer promoting your products

One of the most common areas that soapmakers DIY in their businesses is building their first website. While so many platforms promise you won't need to think like a web designer to make magic, I...

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How to Use SEO Basics to Help People Discover Your Website promoting your products starting a soap business

If you are jumping into creating (or improving) your business website, you have probably heard how important search engine optimization (SEO) is. But, you might not really understand what it is and...

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It's not enough to be "not racist."

We must do better.

We must be actively anti-racist in our professional and personal lives to change how society works. Black soapmakers, Indigenuous soapmakers, and soapmakers of color deserve an equal opportunity to live freely, make money, and follow their dreams. Read our anti-racism pledge, see what we are doing, & find out how you can join us in closing the gap.

Learn more about our commitment to anti-racism in business.