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How to Use Website Tests to See Your Website Like Your Visitors promoting your products starting a soap business

One of the hardest truths to grasp for small business owners when it comes to websites is this ain't about you! Instead, your focus should always be your visitors and how they see your website.

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How to Create a Website Your Perfect Customer Will Love promoting your products starting a soap business

It may sound simplistic, but our first piece of advice when it comes to websites is, have one! Without fail, people will ask about social media accounts and various sales channels (like Etsy) as...

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How to Know If You Need a New Website for Your Soap Business promoting your products starting a soap business

Does your current website actually work for your soap business? If not, is it time to scrap it and start over with a new website? Or, can you save time and money by doing some updating on your...

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How to Create a Marketing Calendar to Save You Time & Keep You Focused promoting your products

Too often I see soapmakers run their businesses like today is the only day that matters, and while that kicks some serious ass for motivation and getting stuff done, it doesn't do you any favors in...

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How to Create Facebook Ads that Actually Work for Your Business promoting your products

Soap business owners are coming to terms with the fact that social media is no longer a free marketing playground. I've seen an uptick in soapmakers tackling "pay to play" marketing strategies. (...

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How to Market Your Handmade Soap Effectively and Easily making money selling soap promoting your products

When I snag the privilege of working one-on-one with soapmakers to boost their soap businesses, we usually identify straight away the core issue. More often than not, they aren't marketing their...

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Should You Make the Switch to an Instagram Business Account? promoting your products

In 2016, Instagram announced the ability to transform personal accounts into business accounts. This lets users to grab hold of new features, like statistics, quick contact information, and ...

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Marketing Made Easy: Help Your Customers Fall in Love (February 2016 Challenge) promoting your products

Having a hard time marketing your products to your customers? Want to crank out some easy content to rock your marketing world? Let's spice it up, and add a little incentive with the Marketing Made...

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How to Get the Most Out of Soapmaking Facebook Groups promoting your products starting a soap business

The internet moves at lightning speed, and the ways to keep up to date and in tune with the soapmaking community rapidly changes. For a couple years now, soapmaking Facebook groups have...

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It's not enough to be "not racist."

We must do better.

We must be actively anti-racist in our professional and personal lives to change how society works. Black soapmakers, Indigenuous soapmakers, and soapmakers of color deserve an equal opportunity to live freely, make money, and follow their dreams. Read our anti-racism pledge, see what we are doing, & find out how you can join us in closing the gap.

Learn more about our commitment to anti-racism in business.