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One of the hardest truths to grasp for small business owners when it comes to websites is this ain't about you! Instead, your focus should always be your visitors and how they see your website.

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It may sound simplistic, but our first piece of advice when it comes to websites is, have one! Without fail, people will ask about social media accounts and various sales channels (like Etsy) as...

Does your current website actually work for your soap business? If not, is it time to scrap it and start over with a new website? Or, can you save time and money by doing some updating on your...

Too often I see soapmakers run their businesses like today is the only day that matters, and while that kicks some serious ass for motivation and getting stuff done, it doesn't do you any favors in...

Soap business owners are coming to terms with the fact that social media is no longer a free marketing playground. I've seen an uptick in soapmakers tackling "pay to play" marketing strategies. (...

When I snag the privilege of working one-on-one with soapmakers to boost their soap businesses, we usually identify straight away the core issue. More often than not, they aren't marketing their...

In 2016, Instagram announced the ability to transform personal accounts into business accounts. This lets users grab hold of new features, like statistics, quick contact information, and the...

Having a hard time marketing your products to your customers? Want to crank out some easy content to rock your marketing world? Let's spice it up, and add a little incentive with the Marketing Made...

The internet moves at lightning speed, and the ways to keep up to date and in tune with the soapmaking community rapidly changes. For a couple years now, soapmaking Facebook groups have...