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How to Create a Marketing Calendar to Save You Time & Keep You Focused promoting your products

Too often I see soapmakers run their businesses like today is the only day that matters, and while that kicks some serious ass for motivation and getting stuff done, it doesn't do you any favors in...

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How to Create Facebook Ads that Actually Work for Your Business promoting your products

Soap business owners are coming to terms with the fact that social media is no longer a free marketing playground. I've seen an uptick in soapmakers tackling "pay to play" marketing strategies. (...

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How to Market Your Handmade Soap Effectively and Easily making money selling soap promoting your products

When I snag the privilege of working one-on-one with soapmakers to boost their soap businesses, we usually identify straight away the core issue. More often than not, they aren't marketing their...

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Should You Make the Switch to an Instagram Business Account? promoting your products

In 2016, Instagram announced the ability to transform personal accounts into business accounts. This lets users to grab hold of new features, like statistics, quick contact information, and ...

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Marketing Made Easy: Help Your Customers Fall in Love (February 2016 Challenge) promoting your products

Having a hard time marketing your products to your customers? Want to crank out some easy content to rock your marketing world? Let's spice it up, and add a little incentive with the Marketing Made...

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How to Get the Most Out of Soapmaking Facebook Groups promoting your products starting a soap business

The internet moves at lightning speed, and the ways to keep up to date and in tune with the soapmaking community rapidly changes. For a couple years now, soapmaking Facebook groups have...

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5 Lessons I Learned During the 30 Day Blogging Challenge promoting your products

I've taught scores of other soapmakers how to blog for their business, and Modern Soapmaking is hugely supported by my blogging efforts. It's always been an important part of my business, even...

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Statistically Speaking: How 30 Days of Blogging Changed My Website Traffic promoting your products

Since October 19th, I've been participating in 30 days of blogging, thanks to a challenge hosted by Indie Business Network in the Blog Your Brand Facebook group. I've missed previous challenges...

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Why It's Important to Keep Your Email Subscriber List Clean (& How to Do a Little Housekeeping) promoting your products

When I talk about using email marketing to capture new customers and build relationships with your customer base, I find that a lot of soapmakers are unaware that they should be cleaning up their...

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12 Tips to Help Spruce Up Your Website for the Holidays branding your business promoting your products starting a soap business

With the holiday season upon us, there are plenty of things to do as a soapmaker. Between prepping for craft shows, filling orders, and nailing holiday promotions, one big part of your...

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25+ Holiday Blog Post Ideas for Handmade Soap & Cosmetics Businesses promoting your products

Whenever I talk about or teach about blogging for business, the big question is always, always, always...

What do I write about? I don't know what I should post.

The holiday season gives...

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5 Social Media Mistakes Soapmakers Are Making (And How to Fix Them) promoting your products

If you are a soapmaker in biz, chances are you have a decent social media presence. Most likely, a Facebook page, and then maybe, a Twitter account, or a Pinterest account, or Instagram photo...

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