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Soap business owners are coming to terms with the fact that social media is no longer a free marketing playground. I've seen an uptick in soapmakers tackling "pay to play" marketing strategies. (...

When I snag the privilege of working one-on-one with soapmakers to boost their soap businesses, we usually identify straight away the core issue. More often than not, they aren't marketing their...

This post is brought to you courtesy of Kacie.

Essential oils are a pricey investment for any soap and cosmetic formulator. It's one of the biggest complaints we see among makers who first tackle...

Many years ago, I started selling my handmade soap at craft shows and farmer's markets for five dollars a bar. Like many soapmakers, I wasn't sure how to price my products.

I relied too heavily on...

Hurricane Harvey made landfall last Friday, and set records for the amount of rainfall in southeast Texas and southern Louisiana.

If you missed it, here's a brief summary of what has happened. And...

This tutorial is brought to you courtesy of Leanna Blacher.

Nothing gets my creative juices flowing more than trying new ingredients. So, when I spotted fresh turmeric at my local Fresh Market...

In 2016, Instagram announced the ability to transform personal accounts into business accounts. This lets users grab hold of new features, like statistics, quick contact information, and the...

The last time I made this announcement, I never thought I would be doing it again!

After three fabulous years of managing Gratitude Soapery, Preston & Tyler have decided to move their lives...

In 2014, I turned my full attention to Modern Soapmaking and placed my soap company, Gratitude Soapery, in the hands of Preston and Tyler, the winners of the first Give Gratitude...