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A lot of times when fresh-faced soapmakers jump into biz, they hear about wholesale and the first question they ask is WHY. Why would I ever want to wholesale my handmade soap? In fact, this is a ques...

Owning a small business gets a little crazy, pulling you in a million different directions all the time. However, if you asked me what the hardest part was, I'd say managing your email is at the top o...

Soap business owners are coming to terms with the fact that social media is no longer a free marketing playground. I've seen an uptick in soapmakers tackling "pay to play" marketing strategies. (Heck ...

When I snag the privilege of working one-on-one with soapmakers to boost their soap businesses, we usually identify straight away the core issue. More often than not, they aren't marketing their handm...

This post is brought to you courtesy of Kacie.

Essential oils are a pricey investment for any soap and cosmetic formulator. It's one of the biggest complaints we see among makers who first tackle usi...

Many years ago, I started selling my handmade soap at craft shows and farmer's markets for five dollars a bar. Like many soapmakers, I wasn't sure how to price my products.

I relied too heavily on lo...

Hurricane Harvey made landfall last Friday, and set records for the amount of rainfall in southeast Texas and southern Louisiana.

If you missed it, here's a brief summary of what has happened. And he...

This tutorial is brought to you courtesy of Leanna Blacher.

Nothing gets my creative juices flowing more than trying new ingredients. So, when I spotted fresh turmeric at my local Fresh Market store,...

In 2016, Instagram announced the ability to transform personal accounts into business accounts. This lets users grab hold of new features, like statistics, quick contact information, and the ability t...