We're Celebrating 10k Fans on Instagram with a Giveaway >>

Time for a little light reading

Explore our archives:
hundreds of free articles
are waiting for you,

Customer holding lip balm pots over her eyes
Branding Your Business

How to Choose a Target Market that Will Make You Profitable

Do you struggle to connect with your customers? When potential buyers see your Instagram posts, land on your website, and chat you up at your markets, do they feel right at home? They should. To make that happen, you need to know your target market like you know your best friend. One of the first steps of branding your soap biz is to define your target market. But, this is a huge obstacle for new soap biz owners that reach out for our help. So, letā€™s break down the barriers and start at the beginning… What is a target market,

Subscribe To Our newsletter

get fresh articles in your inbox

What's the best camera for product photos
Promoting Your Products

What is the Best Camera for Product Photos?

In today’s world, owning a business that sells products usually means selling products online. But your customers can’t snag your goodies from their screen to

How to Understand & Get the Soap Business Insurance You Need

There are a ton of different kinds of insurance on the market, both for you and your family as well as your business. In general, …

What Are the Best Soap Molds for Every Level?

When you get bitten by the soapmaking bug, just about *everything* starts to look like a potential mold. However, with experience, you narrow down what …

Q+A with a CPA: How to Handle Home Business Taxes Like a Professional

A lot of great soap companies got their start in home kitchens, spare bedrooms, and garages. And we think that’s awesome! Creating great products in …

The Introduction of the Personal Care Products Safety Act 2019 in the United States Senate

It’s been a while since our last update on cosmetics regulations reform when the Personal Care Products Safety Act in the Senate saw a hearing. …

Are You in the Know on Cosmetic Regulations Reform? (USA)

It can be difficult to keep track of what is going on with legislation and regulations on top of the everyday business you already need …

An Interview with Taproot Organics: Can Working with Your Love Make Success?

It’s no secret to anyone who knows me that soapmaking and cooking are two passions that fight for my attention. So, it’s not a surprise …

Is Craftybase the Inventory Management Answer for Soapmakers in Business?

It’s no secret that Kenna lovesĀ Soapmaker 3. She’s been using it for years. But, we hear from a lot of soapmakers that they struggle with …

Can You Learn to Be a Great Teacher? An Interview with Lori of The Nova Studio

The Nova Studio is celebrating 15 years of being aĀ trusted source of education and information for those interested in making their own soap and bath …