If someone asked your friends and family to describe you, the word soap would inevitably come up. You got bit by the lather bug. And you have so much soap laying around, it could be coming out of your ears, for all you know!
Strangers randomly comment about how nice you smell (duh). Also, your spouse complains about how much you spend on soapmaking supplies. (Hey, those memes about hiding UPS shipments didn’t come out of left field.)
If only you could figure out how to turn your passion into profit, have your customers singing your praises, and start moving some of these mountains of soap. Am I right?!
Whether you are standing over the soap pot as a hobby, starting a soap business of your very own, or working away in the trenches of small business ownership, chances are that you:
- wish you had someone who knew what #soaplife was like so you could lean on them for support
- regularly throw soap and business ideas against the wall, crossing your fingers, hoping something sticks
- read up on ALL THE THINGS online, only to realize that most folks don’t know what the heck they are talkin’ about
How’d I know? Because I’ve been there, done that – and I’ve got the damn t-shirt.
But here’s why you are a little different than most folks (namely, all those people who keep doing the same thing and hoping for a different result):
You are a badass human being who can do incredibly amazing things. Simply because you are a soapmaker. Let’s face it: you take two materials (oil and water) that hate each other and turn them into functional works of art. Who else does that?
You know that to see results, you have to do the work and put in the time. That’s all there is to it. A business doesn’t build itself, and it certainly doesn’t see overnight success. Success is just the tip of the freakin’ iceberg, and you’re building a glacier over there.
You will find the answers to all your burning business questions and turn those piles of soap into piles of money. With the right resources, right frame of mind, and plenty of hard work, you know that you can be one successful soap slinger – you just gotta figure it out.
When it comes right down to it, you’re already on your way. Or else you wouldn’t be here!
Just like you, oh so many years ago, I was digging away at building my own soapy empire. I had started my own soap company so I could stay home with my two littles. Also, I had to get free from corporate nonsense. (Sounding familiar?)
With a metric crap ton of experience in running a service based business, I tried anything and everything I could to make my business work for me. I worked my tail off to get my production processes as efficient as possible. (Time is money, friend.) In addition, I massaged the heck out of my branding and product line and pricing, so I could turn a pretty profit and help support my family.
Every year, I smashed sales goals. And learned a whole heck of a lot about running a product based business in the mean time.
When I met other soapmakers, I was excited to compare strategies and talk shop. In 2012, I even started hosting an annual conference for soapmakers in the midwest. Despite being overwhelmed with doubt in my own business, I quickly had a realization. I wasn’t so bad at this running a soap business thing after all. In fact, I was doing pretty damn good.
In 2013, I decided it was high time for me to step up to the plate and start sharing with soapmakers online. On February 1st, 2014, I launched Modern Soapmaking as a side project to help soapmakers in their craft and business, with a blog full of free recipes and a single product based around a talk I gave at a couple conferences: Efficiency in Scaling.
Modern Soapmaking quickly outgrew the “side project” state of mind and became my full time job that beats the pants off of anything else I’ve ever done.
So, that brings us to right here, right now.
It’s time for you to build the biz you always wanted, turn passion into profit, and follow your own success path.
And I’m right here, ready and waiting, to help you make that happen.
If you’re interested in poking around a bit more, I specialize in talking shop about soapmaking science, planning and productivity, branding, financial management, and marketing. There’s a ton of content ready and waiting for you: the blog full of articles about branding, marketing, and small biz, the extensive Resource Library featuring worksheets and templates galore, in-depth biz building ebooks, and intensive one-on-one consulting.
Before you head off, snag my Soap Business Success Plan to get you laser focused and on the right track to conquering your dreams. You’ll find it in your inbox straight away. (Ninja reflexes, right here!)
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Modern Soapmaking supports the industry everyday outside of our operations by maintaining memberships in trade organizations that serve indie soap and cosmetic formulators, including the Indie Business Network, Handcrafted Soap & Cosmetic Guild, and the Handcrafted Bath & Body Guild of Canada.
Want to know more about me, personally?
Tallyho! I’m Kenna, the owner and founder of Modern Soapmaking. I started making soap in 2004 as a hobby, and I spent years perfecting my techniques, formulas, and knowledge.
I owned and operated Amathia Soapworks from 2010 to 2013. Afterwards, I decided to create Modern Soapmaking and my side project, Gratitude Soapery (changing the world with suds? Yes please!)
Since then, I’ve transitioned Gratitude Soapery into the hands of another fabulous soapmaker in California. So, I can focus 100% on giving you and Modern Soapmaking my all.
I freakin’ love soap making! So, I also love seeing other soap makers rock the house and succeed.
I hosted Central Soapers Workshop, an annual conference for soap makers in the central United States for three years straight. In April 2013, I started publishing ebooks to offer a helping hand to other soap makers around the world. Not to toot any horns, but I’ve been published in The Saponifier (now Making Soap Magazine), guest posted for Soap Queen (and interviewed, too!), as well as other industry publications. Here’s just a few of my favs:
- Soap Queen – Chatting with Kenna of Modern Soapmaking
- Oh, My! Handmade – Keeping Your Creative Ideas in Check
- Sparklefly Candle Company – Spotlight on Modern Soapmaking
- Soap Queen – Defying the Rules of Soapmaking
- Handmade Soap Coach – Interview with Kenna of Modern Soapmaking
- Patreon – How to Learn From and Love Your Critics
- Podcasts: The Fresh Rag Show, Memberup, The Consulting Pipeline, Patreon
From the East coast to the West coast, I’ve spoken at conferences and taught soapmaking classes across the country, including these highlights:
- SOAPCAMP at Handmade Soap Coach Studio, New Jersey (2015, 2018)
- Back to Biz Bootcamp, Arizona (2015)
- Florida Soapcrafter’s Gathering (2015)
- The Nova Studio (2015, 2016, 2017)
- Central Soapers Workshop (2013, 2014, 2015)
- The Handcrafted Soap & Cosmetics Guild Conference (2014, 2017)
- Alabama Soap & Candle Association Meeting (2014, 2016)
In the “real” world, you’ll find me with my camera in hand in the great outdoors, gaming with my husband, reading non-fiction, and homeschooling my daughters.
I live in a teeny, tiny house on wheels (a converted school bus that we built ourselves) that could be anywhere in the country at this given moment. Yes, that’s six people (and a not-pictured puppy) in 280 square feet. We’re not crazy… promise!
I have an extreme weakness for caramel frappucinos, organic citrus infused chocolate, electronic music, nail polish, and working at 3 am. Because let’s be frank, that’s when kids are asleep. (85% of the time, anyways...)
A Passion for Soapmaking