Soapmaker to Moneymaker

Stop wasting money on an expensive hobby...

What you really want is a profitable and successful soap business, am I right?

No more excuses! Go from Soapmaker to Moneymaker without making the same mistakes as everyone else. You'll know exactly where to start and what to do from someone who's been there and done that.

Let's do this thing!


"If only I could help support my family doing what I love - making awesome soap - I could quit my day job."

“I’m TIRED of working so hard without anything to show for it. What the hell am I doing wrong?”  

“Maybe my friends and family were wrong to encourage matter what I do, I can’t get people to buy!"

You are not alone.

I've worked with hundreds of soapmakers who started their own businesses to share the handcrafted goodness, put food on their table, and build a life where they call the shots and make their own schedule. And more often than not, they start their businesses off on the wrong foot: making costly mistakes, wasting time and money, and fumbling around until one day, years in the future, they either figure it out or call it quits. Let me tell you, I was no different in my first go at the "start a soap business" rodeo either!

Oh so many years ago, I dug in to start my own soap business so I could stay home with my two kidlets and break free from relying on someone else for a paycheck.

Even though I knew better, I left my core philosophy (research, plan, test, market) in the dust! 

I did what most folks do - try this, try that. A little website design here, a little craft show there. A whole lot of making soap and a bit of random marketing everywhere I could.

 In the end, I figured it out... I worked my tail off to get my production processes as efficient as possible. I massaged the heck out of my branding and pricing.  

Eventually, I started smashing sales goals and learned a heck of a lot about running a soap business profitably.

And then I called it quits...

To start my second company, Gratitude Soapery, and do it right from the start.  

Since then, I've coached hundreds of soapmakers through starting a biz of their very own, too. 

And I gotta say, it's so much easier when you know exactly what's next on the list and exactly what NOT to do.

Here's what life is like when you join us and go from Soapmaker to Moneymaker...

  • You have the step by step process to turn your passion into profit and FINALLY getting your soap business off the ground. 
  • You know exactly what to do, how to do it, and have a plan to get it all done. 
  • You have a strong business foundation that will ensure you'll never be stumped by business basics. 
  • You know how to efficiently create your products, price them for profit, and sell them to people who will be head over heels for them. 
  • You make money every time you sell a bar of soap. No more scraping by or losing your ass.
  • You know where to sell your products using modern marketing methods that actually work for you, not against you.  
Snag Your Seat in Soapmaker to Moneymaker Today

Stop fumbling around, hoping for the best.

I'm not lying when I say that starting a business - no matter what kind it is - is freakin' hard. It can be expensive, overwhelming, and the most stressful time of your life. I know from experience.

But it doesn't have to be this way.

I created Soapmaker to Moneymaker to give you a road map so that you can build the soap company of your dreams. Every step of the way, you'll have the knowlege, tools, resources, and support to make it work.

Every week, we'll talk over the basics of business to give you a strong foundation. You'll have specific action items to tackle and extensive guidance every step of the way.

And it won't be from some rando on a forum who probably has twelve cents in their bank account.

Don't believe me when I say You + Me = A Soap Biz Building Superstar Team??? 

When we asked previous students whether they would recommend Soapmaker to Moneymaker, the answer was a resounding yes! Here's what they want you to know:  

"You should absolutely do it! This course is incredible! It covers everything you don't even realize that you need to know in order to be successful in your soapy business! Kenna helps you skip over the slow, painful and expensive process of learning by trial and error, and jump straight to building a successful business from the ground up!" - Gwendolyn

"I have sat through so many levels of classes but none that compares to the level of this one. (...) For me it has been the essential building block of where to actually start the business and how to have more confidence in my product. (...) I would tell everyone that this class is a foundation class to everything they are thinking about doing in their business. Whether you are going big or small, you want to go right, taking the extra time now to develop correct protocol into habits." - Debby

"I would say that S2M is an invaluable investment for anyone starting their soap biz journey. It establishes a foundation for success so that you can hit the ground running and avoid many of the common major pitfalls along the way. Like everything in life, you get out of it what you put into it, so be prepared to dedicate your time and efforts to the program and don't be afraid to be an overachiever. It will only help you build your foundation in the long run. S2M gives you tons and tons of knowledge, resources, and content but the best part is that you get to work directly with Kenna and Stephanie in an intimate and laid-back setting. They stay actively engaged on the forums and are there to answer any questions and guide you along the way." - Kathrine

Save me a seat in Soapmaker to Moneymaker and sign me up!

When you join us in Soapmaker to Moneymaker, you'll snag:

Streaming Videos

All the content is available in an easy to use online dashboard, ready for your consumption whenever you want. Even if it's 2 am and you're in your PJs with a glass of wine in hand.


After each module is released, we'll hop on a call to chat about the content and get your questions answered.

Digital Worksheets

Every module is accompanied by digital and printable worksheets to help put the info to work. Print them out and go old school, or use your favorite PDF program to fill them out.

Nonstop Support

Miss a check-in? Can't wait to get some feedback? Use our discussion forum to get help from other students and myself.

Weekly Action 

Every week, you'll know exactly what to do to tackle the topics and get your biz-building superpowers on. You'll find it easy to follow every week to make sure you "do the work."

Tried & True Tools

From suppliers to websites to mailing lists, we're handing you our personal recommendations to make quick work of building a biz.

Get your seat locked down today, & you'll also grab:

Six Months of Resource Library Access ($132 value)

We built the Resource Library to help you kick ass and take names when running a soap business. Within its doors, you'll find tons of worksheets, guides, and templates to make owning a soap biz easier, faster, and less complicated.

Why do all the work yourself when it's practically done for you? When you snag your seat, you'll also get six months of access to the Resource library.

This bonus expires in:

Hand me the game-changers in the library AND a seat in Soapmaker to Moneymaker.

You'll snag access to the other bonuses listed below, too!

Soapmaker 3 Professional Edition Software ($99 value) 

Keeping track of your recipes, inventory, and sales is vital to a successful business and getting started doing it right from the beginning makes it easy!

When you sign up for Soapmaker to Moneymaker, you'll snag your own copy of the professional edition of Soapmaker 3 software to get started on the right foot. (Soapmaker 3 requires Microsoft Windows.)

This bonus expires in:


(And the Smart Start box, too! Read on for deets!)

A Mailbox of Goodies with my Smart Start Box (priceless)

No one loves snail mail more than me. So, I've put together a box of treats to help you build your biz and get started with Soapmaker to Moneymaker in style.

Every box is personally handpicked by me. Your package will arrive on your doorstep ready to rip into as you start Soapmaker to Moneymaker. (U.S. Shipping Addresses Only.)

Here's Exactly What You'll Learn in Soapmaker to Moneymaker:


Before you can start a soap business of your very own, you need to get crystal clear with your how and why. In this module, you'll:

  • Set yourself up for success by knowing exactly why you are the perfect person to start your business. 
  • Take stock in what propels you forward and holds you back so that you can plan the perfect counterattack.
  • Evaluate what starting a soap business really means for you, your family, and your future, so you can build a business you love.
  • Tackle the reality before you daydream your plans away and move forward with solid footing.


** Specifically for soap business owners in the United States. Not applicable to other jurisdictions.

When you get started building a business, all the legalspeak can get overwhelming, but we break it down in plain English. In this module, you'll:

  • Navigate choosing your business name and protecting it from thievery and copycats. 
  • Get your business registered as well as lock down any necessary permits, filings, and other government nonsense.
  • Learn how to protect your business from damages, lost product, and unfortunate events with the proper kinds of insurance.
  • Master the laws and regulations that tell you what you and can't do with your products, labeling, and marketing.


To own a successful soap business, you've gotta make money and not just cover your costs. In this module, you'll:

  • Get crystal clear about your financial needs and goals, so your business can make it rain. 
  • Setup a realistic and viable budget that helps you build your business without throwing money down the drain.
  • Get bookkeeping savvy to keep tabs on where all your money goes and where it comes from.
  • Set realistic and viable pricing that makes sure you've got a healthy bottom line to rely on.


Without badass branding, your products will end up just another commodity being tossed around in the market. In this module, you'll:

  • Laser focus on your niche and know what sets your products apart from the umpteen million other soapmakers on the block. 
  • Pinpoint your target market with such precision your customers will think you can read minds.
  • Establish a love affair with language that will make your products go from, "Oh, that's cute." to "Oh, snap, I need that."
  • Bring the branding full circle in every single move you make so your tribe just can't resist getting your goodies in their hands.


Successful businesses serve up exactly what their people want and need. Your business ain't going to be any different, darling. In this module, you'll:

  • Research the landscape to figure out where your customers are being under served or ignored. 
  • Plan a cohesive product line-up that has your followers wanting everything you make.
  • Highlight what makes your offerings stand out from the crowd rather than blend right in.
  • Describe you products in a way that keeps people clicking "add to cart" and coming back for more.


One of the biggest downfalls of soapmakers in business is their love affair with the craft. But a business needs to streamline! In this module, you'll:

  • Make quick work of soapmaking to keep your time and energy focused on boosting your biz to the next level.
  • Scale it up and tackle big batch soapmaking like a pro, even on a budget.
  • Learn how to forecast sales and properly plan production so you'll never run out of fan favorites. 
  • Find ways to keep your creativity in the game so you don't burn out and hate your passion.


All the setup in the world won't put money in the bank, so it's time to start cashing in on your hard work. In this module, you'll:

  • Decide on the right ways to sell your product, so you can rely on bringing in the cash. 
  • Tackle and setup the revenue streams that will work for your business, not someone else's.
  • Size up the different ways you can market your products so you can narrow your focus on the right ones for you.
  • Create a marketing master plan to help you navigate the months of biz-building ahead.

How's that for a biz-building road map like you've never seen?

Still not sure if Soapmaker to Moneymaker is right for you?

We asked our students what they would tell you right now if they had the chance, here's what they had to say:

"I would tell them that the content is awesome, and that it leaves no stone unturned. (Because that's basically true). I would also tell them that they don't know what they don't know. I would tell them that S2M is hard work, and although it gives you a lot of information, the real gold is actually doing the work and doing your own research to understand what is needed. It's not a spoon fed course, it's really important that you "do the work". It's essentially a springboard to a successful soap business." - Luisa

"Do not hesitate and worth every cent plus!!" - Kim

"Do it. Especially if you're just starting out - you'll avoid costly mistakes." - Sarah

"DO IT!!!!!!!!!!!!!" - Natalie

Don't take it from us, but it sounds like you should take a deep breath and click this button to join us this semester! 😘

Hold up! I got questions...

And I've got answers, superstar. Let's tackle them right now:  

Q: When does Soapmaker to Moneymaker start?

Soapmaker to Moneymaker is a live program that kicks off on August 3rd. During the program, new modules will launch on Saturdays. In the middle of the program, there will be a catch up week to give everyone time to get on the same page and take a breather. Here's the schedule for module releases:

August 3rd: Module 00 opens August 10th: Module 01 opens August 17th: Module 02 opens August 24th: Module 03 opens August 31st: Catch Up Week (Labor Day Weekend) September 7th: Module 04 opens September 14th: Module 05 opens September 21st: Module 06 opens

We'll send email updates and reminders so you don't miss a single lesson. (So, make sure to keep tabs on your email!)

Q: How much time do I need to set aside to tackle Soapmaker to Moneymaker?

Each module will contain multiple video lessons and worksheets, as well as a weekly check-in call to make sure you can stay on track. We recommend setting aside about five to ten hours a week during this eight week program. Keep in mind that we do have a catch up week in the middle to help you out! Use that week to finish up previous lessons, worksheets, or action plans. 

Q: When are the check-in calls so I can pop those suckers on my calendar?

After every module launch, there will be a check-in call. You'll be able to ask questions about the content, get advice, and talk through problems. These calls will be recorded and available for your review, if you miss out. I highly recommend marking your calendar for these dates: August 15th (Thursday), August 22nd (Thursday), August 30th (Friday), September 12th (Thursday), September 19th (Thursday), and September 26th (Thursday) at 7 pm Central (5 pm Pacific / 8 pm Eastern).

You'll be able to join the check-in by calling in with your phone or using an online interface with a headset - it's up to you! 

Q: How long do I have to work through Soapmaker to Moneymaker?

As long as you want! Every student in Soapmaker to Moneymaker lands lifetime access to the program, so you are welcome to revisit the content or rework certain modules as you wish.

Q: Will Soapmaker to Moneymaker make me a billionaire?

Well, obviously, I can't guarantee that it will! The fact of the matter is that owning a successful soap business takes time and a lot of hard work. My goal with Soapmaker to Moneymaker is to give you the information, tools, and support to make the process of starting a soap business as easy as possible. What happens after that is completely up to you, but I have faith in you, superstar.

Q: I don't want to take over the world with my soap empire, is this a good fit for me?

I'm all about helping you build the business you want, and not the business other people think you should have. If your version of success is supplementing your family's income on the side, then let's get you there. If your dream is a soapy empire that sprawls the globe, Soapmaker to Moneymaker will give you the business foundation you need to see it through. No matter what your end game is, I'm here to help you see it through.

Q: I already started my business, can I still sign up?

Soapmaker to Moneymaker is meant for soapmakers who haven't started a soap business yet or are in the beginning phases. We really set the tone for business success by starting fresh. If you are a couple years into your business and have realized that you need to get back to basics, then Soapmaker to Moneymaker will give you a "do over" and help you get there. But if you just need to make a few tweaks, this program is the wrong jam for you. The Resource Library might be more your speed.

Q: I don't make soap. I make candles/wax melts/perfume/skincare/whatever, will this help me?

Heck yes, it will. Soapmaker to Moneymaker focuses on starting a business making soap, cosmetics, and home fragrance products. We don't generically teach "makers" or "creatives" or other nonsense you've seen. We like our tribe and stick to it. So, if you make jewelry or t-shirts or bumper stickers, this program isn't for you. 

Q: I don't how to make soap yet, but I want to start a business selling it. Will this program teach me how?

No, sorry. Soapmaker to Moneymaker focuses on teaching you how to start a business, not how to make soap. We expect that you know how to make the products you want to sell, but if you don't, we'd be happy to direct you to resources to learn. We do, however, tackle how to scale your production from itty bitty batches that lose money to big time batches of product that cut down on labor costs.

Q: I'm not in the United States, will this still work for me?

If you don't need help navigating the rules and regulations in your country, then yes, everything else will help you get setup for success. Chances are we can direct you to resources specific to your country, but we can't guarantee it. Obviously, the module on registering your business, getting insurance, and following regulations won't apply to you. We are also unable to ship Smart Start boxes to international addresses due to customs and import laws. If you're okay with that, we're happy to have you.

Q: I'm starting a biz with my spouse/friend/dog, do we need to buy multiple seats?

Every student in Soapmaker to Moneymaker needs their own login, access to materials, way to submit homework, line on check-in calls, etc., so yes, you will each need to register. However, we do make special arrangements for multiple students joining us from singular companies, please get in touch with us at!

Q: I can't do this right now, when will Soapmaker to Moneymaker happen again?

If this sounds like the perfect fit for you, we really encourage you to make it happen! Don't waffle on deciding whether or not you are going to make starting a soap business super easy with our help!

If you miss the registration window, we'll be opening registration for next semester in February 2020. We only offer two semesters of Soapmaker to Moneymaker every year, Spring and Fall. Sorry! A live intensive program takes a lot of time and effort, and we can't offer it up more often.

Q: This sounds too hard, can you do it for me?

I wish I could, but that's not how this works. That's not how any of this works.


I don't know! Do you have anymore questions? If you do, shoot us an email at and we'll answer it up straight away.

Snag Your Seat Today

Start your soap business off on the right foot with a smart business decision! Join us for the Fall Semester with class starting on August 3rd. 


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