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I've taught scores of other soapmakers how to blog for their business, and Modern Soapmaking is hugely supported by my blogging efforts. It's always been an important part of my business, even before ...

When I talk about using email marketing to capture new customers and build relationships with your customer base, I find that a lot of soapmakers are unaware that they should be cleaning up their emai...

With the holiday season upon us, there are plenty of things to do as a soapmaker. Between prepping for craft shows, filling orders, and nailing holiday promotions, one big part of your marketing is pr...

Whenever I talk about or teach about blogging for business, the big question is always, always, always...

What do I write about? I don't know what I should post.

The holiday season gives soapmakers ...

If you are a soapmaker in biz, chances are you have a decent social media presence. Most likely, a Facebook page, and then maybe, a Twitter account, or a Pinterest account, or Instagram photo feed. If...

I've recently spoken about what is legal and illegal when it comes to content found on the web, but I wanted to dive into this more with a specific talk about images and watermarks.

I've seen a few o...

Unless you are selling your products in person, 24/7, 365 days a year, your product photography impacts your bottom line every single day.  They say a picture is worth a thousand words, and it's true!...

When it comes to running an indie biz, we become accustomed to wearing many hats - accountant, sales rep, copywriter, etc. It's hard to be completely awesome at every aspect of biz, but some aspects r...