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5 Lessons I Learned During the 30 Day Blogging Challenge promoting your products

I've taught scores of other soapmakers how to blog for their business, and Modern Soapmaking is hugely supported by my blogging efforts. It's always been an important part of my business, even...

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Statistically Speaking: How 30 Days of Blogging Changed My Website Traffic promoting your products

Since October 19th, I've been participating in 30 days of blogging, thanks to a challenge hosted by Indie Business Network in the Blog Your Brand Facebook group. I've missed previous challenges...

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Why It's Important to Keep Your Email Subscriber List Clean (& How to Do a Little Housekeeping) promoting your products

When I talk about using email marketing to capture new customers and build relationships with your customer base, I find that a lot of soapmakers are unaware that they should be cleaning up their...

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12 Tips to Help Spruce Up Your Website for the Holidays branding your business promoting your products starting a soap business

With the holiday season upon us, there are plenty of things to do as a soapmaker. Between prepping for craft shows, filling orders, and nailing holiday promotions, one big part of your...

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25+ Holiday Blog Post Ideas for Handmade Soap & Cosmetics Businesses promoting your products

Whenever I talk about or teach about blogging for business, the big question is always, always, always...

What do I write about? I don't know what I should post.

The holiday season gives...

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5 Social Media Mistakes Soapmakers Are Making (And How to Fix Them) promoting your products

If you are a soapmaker in biz, chances are you have a decent social media presence. Most likely, a Facebook page, and then maybe, a Twitter account, or a Pinterest account, or Instagram photo...

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Watermarks: Should You Use Them to Prevent Image Theft? promoting your products starting a soap business

I've recently spoken about what is legal and illegal when it comes to content found on the web, but I wanted to dive into this more with a specific talk about images and watermarks.

I've seen a...

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The Importance of Stellar Product Photography (& Why You CAN Totally DIY) promoting your products starting a soap business

Unless you are selling your products in person, 24/7, 365 days a year, your product photography impacts your bottom line every single day.  They say a picture is worth a thousand words,...

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12 Common Photography Mistakes That Might Be Costing You Sales promoting your products starting a soap business

When it comes to running an indie biz, we become accustomed to wearing many hats - accountant, sales rep, copywriter, etc. It's hard to be completely awesome at every aspect of biz, but some...

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It's not enough to be "not racist."

We must do better.

We must be actively anti-racist in our professional and personal lives to change how society works. Black soapmakers, Indigenuous soapmakers, and soapmakers of color deserve an equal opportunity to live freely, make money, and follow their dreams. Read our anti-racism pledge, see what we are doing, & find out how you can join us in closing the gap.

Learn more about our commitment to anti-racism in business.