12 Common Photography Mistakes That Might Be Costing You Sales
When it comes to running an indie biz, we become accustomed to wearing many hats - accountant, sales rep, copywriter, etc. It's hard to be completely awesome at every aspect of biz, but some aspects really hurt us. Especially when selling online!
Being your own photographer is one of those hats that is extremely important to master. Nothing costs you more sales than bad product photography. Customers want to know exactly what they are buying when they purchase online, and if your photos don't portray your products accurately, the customer is not going to be a happy camper!
While a customer will be pleasantly surprised to receive your beautiful products, they may never actually pull the trigger and buy them if your product images don't do them justice!
I wanted to create a list of common mistakes I see in DIY product photography that are hurting sales. I know they hurt sales because I've passed up ordering from so many indie makers because I can't quite put my finger on what I'm buying, what it looks like, or if I'll like it due to the product images.
I dug through my own archive, dating back over 8 years of photography and product creation, plus spent a little time intentionally shooting bad photos to create this list. Ready to dive in?
12 Common Product Photography Mistakes
Underexposed images are too dark, which loses all the intricate details in the shadows. An underexposed photo makes it hard for a customer to know what color or shape a product is because the image is just too dark to discern what is really going on there.
Overexposed images are the exact opposite of underexposed images! Overexposed images lose all the details in the highlight areas because the product is under way too much light. Just like underexposed photos, you can't really tell what color or shape the product is.
Lighting that is positioned incorrectly or at strange angles from the product creates odd areas of shadows and highlights. The hand & body lotion on the left is both overexposed and backlit, making it super difficult to tell what kind of packaging it comes in. The soap on the right is under the same horrible lighting conditions, which means the top of the soap is getting a ton of light and the front closest to us is really dark. Not pretty!
Color Cast in the Photos
This soap is actually pink. Not orange. (Surprise!) Thanks to a color cast and improper use of white balance settings, we'd never know! Product photography is all about getting an accurate representation of our products, and a colorcast created by the lighting or reflections in the studio really ruin it!
Products Are Too Small
If a majority of the photo is made up of the background, the product is probably way too small (unless you plan on adding some text and using it for marketing purposes!) The photo on the left makes the soap FEEL really small, when in reality, it's a normal sized bar of soap!
Ummm, what is that?! Product photographs that take the product out of context, have visual distortion, or strange angles and lighting can misrepresent what the products actually are and what they look like. The product on the left is a sugar scrub, but a typical consumer would probably think it was food. The soap on the right looks horribly misshapen (and is completely overexposed!)
Pixelated or blurry
Both images are well lit and composed alright, but there is a major issue at play! The soap on the left is heavily pixelated, with a lot of jagged edges. While you still get a relatively good idea of the product's shape, size, and color, the jaggies are so unappealing. The soap on the right is totally out of focus.
Improper usage of camera settings can create this grainy and noisy effect on product photos that make it look like you rubbed sand all over it. Is the soap textured in person? Or is that just a bad photograph?
Stretched or Improperly Resized
If a product image is resized improperly, it can appear to be the wrong dimensions or size than it actually is. This poor jar of menthol vapor rub is actually a heavy wall two ounce jar, but it certainly doesn't look like one! Plus, the image is distorted creating this bubble effect in the middle of the image.
Distracting Effects or Filters
So, how do you like my lip balm? Oh, you were too busy looking at the white lines and tile effect? Exactly. Many filters and effects detract from a photo instead of add to it, plus it totally doesn't represent what the product really looks like in person!
Distracting Props or Backgrounds
Props and backgrounds that compete with the product are so distracting, and take the focus off of the products in the shot. Plus, if the background or props are the same color as the product, it just blends right in.
It's hard to tell with this shot, so I popped into Photoshop and put little yellow circles over the big soap crumbs, dust, and even a stray unidentified fuzzy object. Ew. Dirty products in photos are extremely off-putting to a consumer, especially when they are supposed to be using those products on their naked body. ;)
Do you make these mistakes?
You are not alone! Remember how I said I took these photos myself? Yes, once upon a time, I sucked at product photography. After years of practice, education, and upgrades, I've learned to shoot stellar product photos for my own companies (including all the photos here on Modern Soapmaking), plus plenty of other makers (soapers and otherwise!) And I want to help you cut these mistakes out and stop losing sales to poor photography.
It's time to jump aboard the Money Shot train, where you will learn how to ace stellar product photography and turn your photographs into money makers. Stop by to see what all the fuss is about! I'll see you there!
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