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Do you struggle to connect with your customers? When potential buyers see your Instagram posts, land on your website, and chat you up at your markets, do they feel right at home? They should. To...

There's a reason "a picture is worth a thousand words" is a cliche: it's true. Marketing your biz means you need to catch people's attention. And the competition to get customers' eyes on you is...

Many years ago, I started selling my handmade soap at craft shows and farmer's markets for five dollars a bar. Like many soapmakers, I wasn't sure how to price my products.

I relied too heavily on...

Over the last week, I've spoken to no less than a dozen soapmakers who were held up in the process of starting their soap business because they couldn't choose a soap business name! Many of these...

One of the biggest things soapmakers agonize over when it comes to doing shows is how to setup a successful craft show booth. There's a lot of great and common advice out there about what tables to...

With the holiday season upon us, there are plenty of things to do as a soapmaker. Between prepping for craft shows, filling orders, and nailing holiday promotions, one big part of your...

One of the scariest parts of opening a soap company tends to be the huge task of shipping handmade soap and cosmetics, but it doesn't need to be this way!

While shipping may seem complicated, if...

If you choose to DIY your design or hire a graphic designer, you might be a little confused about print and web specifications.

When it comes to design, there are many different color...

I am terrified of the camera, I'd much rather be behind it than in front of it. Plus, just like all of my lovely readers, I'm very much so in bootstrap mode of business.

I have professional photos...