What would you like to read about?

How to Choose a Target Market that Will Make You Profitable branding your business promoting your products starting a soap business

Do you struggle to connect with your customers? When potential buyers see your Instagram posts, land on your website, and chat you up at your markets, do they feel right at home? They should. To...

Continue Reading...
The Best Places to Get Stock Photos that Don't Suck branding your business promoting your products

There's a reason "a picture is worth a thousand words" is a cliche: it's true. Marketing your biz means you need to catch people's attention. And the competition to get customers' eyes on you is...

Continue Reading...
How to Raise Your Prices and Delight Your Customers (At The Same Time) branding your business making money selling soap

Many years ago, I started selling my handmade soap at craft shows and farmers markets for five dollars a bar. Like many soapmakers, I wasn't sure how to price my products.

I relied too heavily on...

Continue Reading...
How To Choose The Best Name for Your Soap Business branding your business starting a soap business

Over the last week, I've spoken to no less than a dozen soapmakers who were held up in the process of starting their soap business because they couldn't choose a soap business name! Many of these...

Continue Reading...
Simple Tips to Help You Create Successful Craft Show Booth Designs and Setups branding your business making money selling soap

One of the biggest things soapmakers agonize over when it comes to doing shows is how to setup a successful craft show booth. There's a lot of great and common advice out there about what tables to...

Continue Reading...
12 Tips to Help Spruce Up Your Website for the Holidays branding your business promoting your products starting a soap business

With the holiday season upon us, there are plenty of things to do as a soapmaker. Between prepping for craft shows, filling orders, and nailing holiday promotions, one big part of your...

Continue Reading...
Shipping Handmade Soap, Cosmetics, & Other Bath Goodies branding your business starting a soap business

One of the scariest parts of opening a soap company tends to be the huge task of shipping handmade soap and cosmetics, but it doesn't need to be this way!

While shipping may seem complicated, if...

Continue Reading...
DIY Design: What's the difference between RGB and CMYK? branding your business starting a soap business

If you choose to DIY your design or hire a graphic designer, you might be a little confused about print and web specifications.

When it comes to design, there are many different color...

Continue Reading...
Taking Your Own Headshots Until You Can Hook Up with a Pro branding your business promoting your products starting a soap business

I am terrified of the camera, I'd much rather be behind it than in front of it. Plus, just like all of my lovely readers, I'm very much so in bootstrap mode of business.

I have professional photos...

Continue Reading...
1 2

It's not enough to be "not racist."

We must do better.

We must be actively anti-racist in our professional and personal lives to change how society works. Black soapmakers, Indigenuous soapmakers, and soapmakers of color deserve an equal opportunity to live freely, make money, and follow their dreams. Read our anti-racism pledge, see what we are doing, & find out how you can join us in closing the gap.

Learn more about our commitment to anti-racism in business.