Hey, Soapy Rockstar…

Welcome to the all new Modern Soapmaking, the soapmaker's best friend and pocket companion (if, yanno, you have a phone or tablet that can fit in your pocket.)

Tutorial: Pastel Four Color Gradient Layers Soap (ISC)

Four Color Gradient Layer Soap

It's time for another Inspiration Soap Challenge tutorial! Jaime from Sleeping Gypsy received one of the ISC kits, and whipped up this bright treat inspired by Mungo Jerry's In The Summertime. Jaime challenged me: make a soap has gradient layers using 4 colors. :) Four color gradient layers? Sure thing! I've been wanting to do this with Lab Colors or another bleeding colorant, but I Continue Reading

Introducing the New Owner of Gratitude Soapery

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When I opened Give Gratitude, I didn't really know what to expect. I didn't know how many applications were going to come in, or if anyone else was as passionate as I was when I started Gratitude Soapery about making a difference in the world as a soap maker and solopreneur. I had a lot of plans for Gratitude Soapery laid out over the coming year, but absolutely no time to implement Continue Reading

The Importance of Stellar Product Photography (& Why You CAN Totally DIY)

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Unless you are selling your products in person, 24/7, 365 days a year, your product photography impacts your bottom line every single day.  They say a picture is worth a thousand words, and it's true! It doesn't matter how great your copy is or how creative your product names are, if the photos suck, you aren't reaching the majority of your customers. (They have to click on your product listing Continue Reading

12 Common Photography Mistakes That Might Be Costing You Sales

Common Photography Mistakes that are Costing You Sales

When it comes to running an indie biz, we become accustomed to wearing many hats - accountant, sales rep, copywriter, etc. It's hard to be completely awesome at every aspect of biz, but some aspects really hurt us. Especially when selling online! Being your own photographer is one of those hats that is extremely important to master. Nothing costs you more sales than bad product photography. Continue Reading