Video: Rainbow Clyde Slide Soap Recipe & Tutorial

Rainbow Soap with the Clyde Slide Design Technique, featuring new rainbow micas from Bramble Berry

Over the last year, I've fallen behind on all the trendy and new soap design techniques introduced into the soapy wild by talented soapmakers! The clyde slide soap design technique popularized by Clyde of Vibrant Soap is one that I'm tackling today! I love Clyde's approach to soap designs, focusing on color theory and taking artistry to a new level. The clyde slide soap design technique is … [Read more...]

Marketing Made Easy: Help Your Customers Fall in Love (February 2016 Challenge)

Marketing Made Easy Challenge: Help Your Customers Fall in Love

Having a hard time marketing your products to your customers? Want to crank out some easy content to rock your marketing world? Let's spice it up, and add a little incentive with the Marketing Made Easy challenge! Time and time again, the biggest complaint I hear from soapmakers is that they would love to market their products using a blog, social media, or email newsletter, but that … [Read more...]

An Overview of Different Cold Process Soap Design Techniques (& Soapmaking Tutorial Roundup!)

Final-Rainbow-Spiral-Swirl-Soap

Most soapmaking design techniques are combinations of basic techniques, including layering and manipulation of the layers. Once you master controlling your formula rather than letting it control you, you will see a whole world of possibilities with a little bit of patience. Here are some common techniques with variations you can try and tips for success: Soap Design Techniques: Layering & … [Read more...]

What You Need to Know Before Starting a Soap Company with a Partner (Spouse, Sibling, Friend, etc.)

What You Need to Know Before Starting a Soap Company with a Partner

They say two heads are better than one, but in business, is that really true? It's extremely common for soapmakers to consider starting a soap company with a partner - whether it's a friend, spouse, sibling, or other person who has a previous relationship with them. And believe it or not, I talk to soapmakers often who get approached by someone else to enter their established business as a … [Read more...]

How to Get the Most Out of Soapmaking Facebook Groups

To see posts in the group in your regular Facebook newsfeed, make sure you are following the group.

The internet moves at lightning speed, and the ways to keep up to date and in tune with the soapmaking community rapidly changes. For a couple years now, soapmaking Facebook groups have steadily taken over as the main way soapmakers connect with eachother online (versus the forums and Yahoo! groups of the past.) If you are new to Facebook groups, you may not know about the number of robust … [Read more...]

Productivity & Planning Picks for 2016: Planners, Workbooks, and More

Productivity & Planning Picks for 2016:  Planners, Workbooks, & More

The new year is right around the corner, and it's that time of year again: highlighting my favorite productivity & planning picks for 2016! This year, I found a planner that I think would be sheer perfection for most of the soapmakers I have worked with that gives lots of focus on the biz as well as normal planner tasks. But I know that picking a planner is super personal, so I rounded … [Read more...]

Modern Soapmaking’s Highlights of the Year (2015)

Highlights-of-2015

Every year, I dedicate December to reflecting on the year and planning the next year. It's been a year of growth, challenges, and changes for me and Modern Soapmaking. As we wrap up 2015, Modern Soapmaking nears in on it's 2nd anniversary. When I set out to create Modern Soapmaking, I didn't really know what I wanted to do besides give back to the handmade soapmaking community that I have so … [Read more...]

Interview with Caron & Michelle of Two Blooms Design Studio

Three Piece Facial Care Set from Two Blooms

One of my favorite things about being an Indie Business Network member is connecting with other indie brands through the events (like the recent blog challenge) and Facebook group. I couldn't tell you whether I originally "met" today's featured duo through IBN or not, but I can tell you that I've gotten to know them because of IBN. The big thing that struck me about Caron & Michelle is that … [Read more...]

5 Lessons I Learned During the 30 Day Blogging Challenge

5 Lessons I Learned During the 30 Day Blogging Challenge

I've taught scores of other soapmakers how to blog for their business, and Modern Soapmaking is hugely supported by my blogging efforts. It's always been an important part of my business, even before soapmaking became my entrepreneurial focus. Yet, I still learned some new tricks while participating in the Blog Your Brand 30 Day Blogging Challenge. Surprise! Lessons I Learned During the … [Read more...]

Statistically Speaking: How 30 Days of Blogging Changed My Website Traffic

How 30 Days of Blogging Changed My Website Traffic

Since October 19th, I've been participating in 30 days of blogging, thanks to a challenge hosted by Indie Business Network in the Blog Your Brand Facebook group. I've missed previous challenges due to travel and other things that came up (like morning sickness!), but I buckled down for this blogging challenge, pushing through some website issues and the entire family getting sick for two … [Read more...]

Tutorial: Rosewater Soap with Rosehip & Jojoba Oils

Tutorial: Rosewater Soap with Rosehip & Jojoba Oils

Last spring, I collected tons of rose petals from our garden and made my own rosewater for skincare, including a toner and this lovely little rosewater soap. As I went through so much trouble to make my own rosewater, I wasn't scared to use some luxury oils and ingredients in this rosewater soap formula. The essential oil blend features labdanum absolute, which is a very full-bodied, amber-like … [Read more...]

Interview with Corey of Willow and Honey, Featured Soapmaker & Biz Owner

Interview with Corey of Willow and Honey

One of my favorite things about soapmakers is that they come to soapmaking with so many different backgrounds and experiences. Today, I wanted to chat with Corey, a talented soapmaker who is taking her culinary background and applying it to beautiful bath treats that look good enough to eat! I came across Corey on Instagram, and loved seeing her colorful creations with hints of decorative … [Read more...]

How to Deal With Other People’s Feedback and Opinions in Business

How to Deal With Other People's Feedback and Opinions in Business

One of the hardest things to do when you start putting you and your business out there is to handle reviews, feedback, opinions from other people without gallons of wine or a few tears. Scratch that. It's hard to even put yourself out there in the first place because of the weight you might put on those opinions. The fact of the matter is that getting feedback from other people on your … [Read more...]

Why It’s Important to Keep Your Email Subscriber List Clean (& How to Do a Little Housekeeping)

Why It's Important to Keep Your Email Subscriber List Clean (& How to Do a Little Housekeeping)

When I talk about using email marketing to capture new customers and build relationships with your customer base, I find that a lot of soapmakers are unaware that they should be cleaning up their email newsletter list on a regular basis. It's super important that you keep your email subscriber list clean and fresh to ensure that email marketing is delivering the return on investment you want to … [Read more...]

Being a Mompreneur: Why You Can’t Do It All (& How to Do What You Can)

Being a Mompreneur: Why You Can't Do It All (& How to Do What You Can)

One of my favorite indie perfumists of many years announced yesterday that she would not be returning from her hiatus, so she could focus on raising her baby girl. Meredith acknowledged in her update that she didn't know how people raise kids and run a business at the same time. Of course, I was a little sad to see one of my favorite small businesses in the skincare industry officially closing, … [Read more...]

The Struggle is Real: What to Do When You Don’t Feel Like Doing Anything

What to Do When You Don't Feel Like Doing Anything

As an entrepreneur, we all have those times where we don't feel like doing anything. Throw on the stresses of everyday life or a mental illness like depression or bipolar, and sometimes, you have a recipe for disaster. (Yup, totally know that one.) Even when you don't feel like doing anything, sometimes... you just have to do it anyway. What then? Figure out if you don't feel like doing … [Read more...]