Hey, Soapy Rockstar…

Welcome to the all new Modern Soapmaking, the soapmaker's best friend and pocket companion (if, yanno, you have a phone or tablet that can fit in your pocket.)

The Importance of Stellar Product Photography (& Why You CAN Totally DIY)

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Unless you are selling your products in person, 24/7, 365 days a year, your product photography impacts your bottom line every single day.  They say a picture is worth a thousand words, and it's true! It doesn't matter how great your copy is or how creative your product names are, if the photos suck, you aren't reaching the majority of your customers. (They have to click on your product listing Continue Reading

12 Common Photography Mistakes That Might Be Costing You Sales

Common Photography Mistakes that are Costing You Sales

When it comes to running an indie biz, we become accustomed to wearing many hats - accountant, sales rep, copywriter, etc. It's hard to be completely awesome at every aspect of biz, but some aspects really hurt us. Especially when selling online! Being your own photographer is one of those hats that is extremely important to master. Nothing costs you more sales than bad product photography. Continue Reading

Indie Business Network: Why I Love Being an Indie Girl

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Recently, I talked a little bit about why you need product liability insurance before you start selling or giving away your soap, and I just knew I needed to catch up with the Handcrafted Soap & Cosmetic Guild and the Indie Business Network to get the full details on the perks of being a member of each one! I'm a member of the Indie Business Network, so I know so much about how valuable Continue Reading

Handcrafted Soap & Cosmetic Guild: Finding Like-Minded Peers

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Recently, I talked a little bit about why you need product liability insurance before you start selling or giving away your soap, and I just knew I needed to catch up with the Handcrafted Soap & Cosmetic Guild and the Indie Business Network to get the full details on the perks of being a member of each one! I sent an email over to Leigh O'Donnell, the Executive Director of the Handcrafted Continue Reading