Can SMART goals make successful web design easy?

Web Design SMART Goals Desktop Notepad Hands Computer

Before you can dive into your web design, either starting from scratch or doing some updates, you need to be crystal clear on what your goals are. And those goals should be all about making your bottom line blast off. Let’s talk about how to use SMART goals to make web design a cakewalk. So, […]

6 Books That Will Help You Think Like a Web Designer

One of the most common areas that soapmakers DIY in their businesses is building their first website. While so many platforms promise you won’t need to think like a web designer to make magic, I know that the concepts of successful web design can’t be guaranteed with a website builder. To pull off a stellar website […]

How to Use SEO Basics to Help People Discover Your Website

If you are jumping into creating (or improving) your business website, you have probably heard how important search engine optimization (SEO) is. But, you might not really understand what it is and how to achieve it with your own site. Sure, you know you might as well not have a website if it doesn’t pop […]

How to Use Website Tests to See Your Website Like Your Visitors

Website Testing Like Visitor couch group people laptop tablet

One of the hardest truths to grasp for small business owners when it comes to websites is this ain’t about you! Instead, your focus should always be your visitors and how they see your website. Many people add features to their website that they think are cool. However, they don’t consider whether those features will […]

How to Create a Website Your Perfect Customer Will Love

Create a website your customer will love

It may sound simplistic, but our first piece of advice when it comes to websites is, have one! Without fail, people will ask about social media accounts and various sales channels (like Etsy) as alternatives to creating a website. Bad idea! When it comes to your biz, you’ve got to build your own house – […]

How to Know If You Need a New Website for Your Soap Business

Website Design Startup Desktop Computer Hands

Does your current website actually work for your soap business? If not, is it time to scrap it and start over with a new website? Or, can you save time and money by doing some updating on your current site? We are here to help you make your website work for you and your customers. […]

How to Market Your Handmade Soap Effectively and Easily

When I snag the privilege of working one-on-one with soapmakers to boost their soap businesses, we usually identify straight away the core issue. More often than not, they aren’t marketing their handmade soap effectively. Soapmakers are phenomenal at making their handmade soap and other cosmetics. As a general rule, they spend most of their resources […]

12 Tips to Help Spruce Up Your Website for the Holidays

Spruce Up Your Website for the Holidays!

With the holiday season upon us, there are plenty of things to do as a soapmaker. Between prepping for craft shows, filling orders, and nailing holiday promotions, one big part of your marketing is probably collecting a little dust. Despite website updates being one more thing to add to the pile and probably the last thing on […]