How to Choose a Target Market that Will Make You Profitable

Customer holding lip balm pots over her eyes

Do you struggle to connect with your customers? When potential buyers see your Instagram posts, land on your website, and chat you up at your markets, do they feel right at home? They should. To make that happen, you need to know your target market like you know your best friend. One of the first […]

The Best Places to Get Stock Photos that Don’t Suck

Best stock photography websites gratisography woman silly glasses suspenders tatoos blond

There’s a reason “a picture is worth a thousand words” is a cliche: it’s true. Marketing your biz means you need to catch people’s attention. And the competition to get customers’ eyes on you is stiff. So, knowing the best places to get stock photos can help. Quality, on-brand images are a must. But, believe […]

How to Complete Your Cosmetic Notification Forms (Canada)

INCI ingredient names are needed for CNF and labels

Are you feeling overwhelmed at the thought of filling out your Cosmetic Notification Forms? If you’ve spent any time listening to other soapmakers going through the process, you might be. I’ve been through the process myself, so I get it. If you’ve found yourself staring at the Health Canada website with your eyes glazing over, […]

How to Light Your Product Photos Like a Pro

How to light your product photos

Light is the most important part of photography! It doesn’t matter how spectacular your products look or how state-of-the-art your camera is; if your photography lighting is bad, your pictures are going to suck. Period. Keep in mind that your camera sees things differently than your eyes. Your camera is sensing how much light it […]

How to Understand & Get the Soap Business Insurance You Need

Business owner considers insurance options

There are a ton of different kinds of insurance on the market, both for you and your family as well as your business. In general, insurance is there to protect you, your assets, or your business. But how do you make sure you get what you need and understand your coverage? For your biz, you […]

What Are the Best Soap Molds for Every Level?

When you get bitten by the soapmaking bug, just about *everything* starts to look like a potential mold. However, with experience, you narrow down what kind of soap mold works best for you. Whether you are a hobbyist, a teacher, or a soap business owner looking to scale up, this list of pros and cons […]

An Interview with Taproot Organics: Can Working with Your Love Make Success?

Taproot Organics Soap Owners Zaida and Daniel Grunes

It’s no secret to anyone who knows me that soapmaking and cooking are two passions that fight for my attention. So, it’s not a surprise that I’m smitten by a soapmaking team that incorporates a culinary background into a thriving soap business. A big thank you to Daniel of Taproot Organics for agreeing to let […]

Can You Learn to Be a Great Teacher? An Interview with Lori of The Nova Studio

How to create your own makeup Nova Studio Lori

The Nova Studio is celebrating 15 years of being a trusted source of education and information for those interested in making their own soap and bath and body products. Kenna (the owner of ModernSoapmaking.com) first partnered with The Nova Studio in 2014 and continues to do so today. We wanted to share Lori’s story with you! […]

How to Use Website Tests to See Your Website Like Your Visitors

Website Testing Like Visitor couch group people laptop tablet

One of the hardest truths to grasp for small business owners when it comes to websites is this ain’t about you! Instead, your focus should always be your visitors and how they see your website. Many people add features to their website that they think are cool. However, they don’t consider whether those features will […]