From Saponification to Success
Soap business owners are coming to terms with the fact that social media is no longer a free marketing playground. I've seen an uptick in soapmakers tackling "pay to play" marketing strategies. (Heck yes!) But can you get Facebook ads to actually work for you? I've been an avid …
Read the Article » How to Create Facebook Ads that Actually Work for Your Business
When I snag the privilege of working one-on-one with soapmakers to boost their soap businesses, we usually identify straight away the core issue. More often than not, they aren't marketing their handmade soap effectively. Soapmakers are phenomenal at making their handmade soap …
Read the Article » How to Market Your Handmade Soap Effectively and Easily
In 2016, Instagram announced the ability to transform personal accounts into business accounts. This lets users to grab hold of new features, like statistics, quick contact information, and the ability to schedule posts. From the get-go, many small business owners were …
Read the Article » Should You Make the Switch to an Instagram Business Account?
Having a hard time marketing your products to your customers? Want to crank out some easy content to rock your marketing world? Let's spice it up, and add a little incentive with the Marketing Made Easy challenge! Time and time again, the biggest complaint I hear from …
Read the Article » Marketing Made Easy: Help Your Customers Fall in Love (February 2016 Challenge)
The internet moves at lightning speed, and the ways to keep up to date and in tune with the soapmaking community rapidly changes. For a couple years now, soapmaking Facebook groups have steadily taken over as the main way soapmakers connect with eachother online (versus the …
Read the Article » How to Get the Most Out of Soapmaking Facebook Groups
If you are a soapmaker in biz, chances are you have a decent social media presence. Most likely, a Facebook page, and then maybe, a Twitter account, or a Pinterest account, or Instagram photo feed. If so, high five! Social media is a great way to reach new customers, stay engaged …
Read the Article » 5 Social Media Mistakes Soapmakers Are Making (And How to Fix Them)
Recently, I've had a few issues with copyright violation of Modern Soapmaking articles, eBooks, etc. It made me realize that many people don't know if they can or cannot use content found online. (Everyone I have had to contact has been great at removing copyrighted material, and …
I'm hanging out at Central Soapers Workshop this weekend, talking shop and networking with 50+ other soapmaking superstars. Central Soapers Workshop is an annual gathering for soapmakers in the central U.S. region, and is hosted by myself and a team of fabulous …
Read the Article » 4 Rules to Better Blogging for Beauty Businesses
