How to Create Facebook Ads that Actually Work for Your Business

Soap business owners are coming to terms with the fact that social media is no longer a free marketing playground. I’ve seen an uptick in soapmakers tackling “pay to play” marketing strategies. (Heck yes!) But can you get Facebook ads to actually work for you? I’ve been an avid user of Facebook advertising for my […]

How to Market Your Handmade Soap Effectively and Easily

When I snag the privilege of working one-on-one with soapmakers to boost their soap businesses, we usually identify straight away the core issue. More often than not, they aren’t marketing their handmade soap effectively. Soapmakers are phenomenal at making their handmade soap and other cosmetics. As a general rule, they spend most of their resources […]