Marketing Made Easy: Help Your Customers Fall in Love (February 2016 Challenge)

Marketing Made Easy Challenge: Help Your Customers Fall in Love

Having a hard time marketing your products to your customers? Want to crank out some easy content to rock your marketing world? Let’s spice it up, and add a little incentive with the Marketing Made Easy challenge! Time and time again, the biggest complaint I hear from soapmakers is that they would love to market […]

5 Social Media Mistakes Soapmakers Are Making (And How to Fix Them)

Big Social Media Mistakes Soapmakers are Making

If you are a soapmaker in biz, chances are you have a decent social media presence. Most likely, a Facebook page, and then maybe, a Twitter account, or a Pinterest account, or Instagram¬†photo feed. If so, high five!¬†Social media is a great way to reach new customers, stay engaged with current customers, build a community […]

12 Common Photography Mistakes That Might Be Costing You Sales

Common Photography Mistakes that are Costing You Sales

When it comes to running an indie biz, we become accustomed to wearing many hats – accountant, sales rep, copywriter, etc. It’s hard to be completely awesome at every aspect of biz, but some aspects really hurt us. Especially when selling online! Being your own photographer is one of those hats that is extremely important […]

DIY Design: What’s the difference between RGB and CMYK?

CMYK Color Mode

If you choose to DIY your design or hire a graphic designer, you might be a little confused about print and web specifications. When it comes to design, there are many different color modes¬†available, most applications use either RGB or CMYK. It’s highly important for a graphic designer (whether that’s you or someone you hire!) […]

How to Use Content from the Web Legally

copyright

Recently, I’ve had a few issues with copyright violation of Modern Soapmaking articles, eBooks, etc. It made me realize that many people don’t know if they¬†can or cannot use content¬†found online. (Everyone I have had to contact has been great at removing copyrighted material, and I hope it stays that way.) I want to talk […]