Why I’m Closing My Free Facebook Group (Sorry to the 14k Members)

Shortly after I started Modern Soapmaking, I flung open the doors to my free Facebook group, the Business of Soapmaking with Modern Soapmaking. (We call it BoS for short!) In fact, according to Facebook, that fateful day was June 28, 2014. Yeah, let’s revisit that: Six. 👏 Years. 👏 When I opened the doors to […]

Can SMART goals make successful web design easy?

Before you can dive into your web design, either starting from scratch or doing some updates, you need to be crystal clear on what your goals are. And those goals should be all about making your bottom line blast off. Let’s talk about how to use SMART goals to make web design a cakewalk. So, […]

How to Use SEO Basics to Help People Discover Your Website

If you are jumping into creating (or improving) your business website, you have probably heard how important search engine optimization (SEO) is. But, you might not really understand what it is and how to achieve it with your own site. Sure, you know you might as well not have a website if it doesn’t pop […]

How to Use Website Tests to See Your Website Like Your Visitors

One of the hardest truths to grasp for small business owners when it comes to websites is this ain’t about you! Instead, your focus should always be your visitors and how they see your website. Many people add features to their website that they think are cool. However, they don’t consider whether those features will […]

How to Create a Website Your Perfect Customer Will Love

It may sound simplistic, but our first piece of advice when it comes to websites is, have one! Without fail, people will ask about social media accounts and various sales channels (like Etsy) as alternatives to creating a website. Bad idea! When it comes to your biz, you’ve got to build your own house – […]

How to Know If You Need a New Website for Your Soap Business

Does your current website actually work for your soap business? If not, is it time to scrap it and start over with a new website? Or, can you save time and money by doing some updating on your current site? We are here to help you make your website work for you and your customers. […]

How to Create a Marketing Calendar to Save You Time & Keep You Focused

Too often I see soapmakers run their businesses like today is the only day that matters, and while that kicks some serious ass for motivation and getting stuff done, it doesn’t do you any favors in the long run! When you create a marketing calendar on the other hand… winning! How many times have you […]

How to Create Facebook Ads that Actually Work for Your Business

Soap business owners are coming to terms with the fact that social media is no longer a free marketing playground. I’ve seen an uptick in soapmakers tackling “pay to play” marketing strategies. (Heck yes!) But can you get Facebook ads to actually work for you? I’ve been an avid user of Facebook advertising for my […]

How to Market Your Handmade Soap Effectively and Easily

When I snag the privilege of working one-on-one with soapmakers to boost their soap businesses, we usually identify straight away the core issue. More often than not, they aren’t marketing their handmade soap effectively. Soapmakers are phenomenal at making their handmade soap and other cosmetics. As a general rule, they spend most of their resources […]

Should You Make the Switch to an Instagram Business Account?

In 2016, Instagram announced the ability to transform personal accounts into business accounts. This lets users to grab hold of new features, like statistics, quick contact information, and the ability to schedule posts. From the get-go, many small business owners were leary of the new account option. They opted to  stick it out with a personal account. […]