In 2016, Instagram announced the ability to transform personal accounts into business accounts. This lets users to grab hold of new features, like statistics and quick contact information. From the get-go, many small business owners were leary of the new account option. They opted to stick it out with a personal account. The biggest fear […]
marketing
Marketing Made Easy: Help Your Customers Fall in Love (February 2016 Challenge)
Having a hard time marketing your products to your customers? Want to crank out some easy content to rock your marketing world? Let’s spice it up, and add a little incentive with the Marketing Made Easy challenge! Time and time again, the biggest complaint I hear from soapmakers is that they would to market […]
Why It’s Important to Keep Your Email Subscriber List Clean (& How to Do a Little Housekeeping)
When I talk about using e marketing to capture new customers and build relationships with your customer base, I find that a lot of soapmakers are unaware that they should be cleaning up their e newsletter list on a regular basis. It’s super important that you keep your e subscriber list clean and fresh to ensure […]
5 Social Media Mistakes Soapmakers Are Making (And How to Fix Them)
If you are a soapmaker in biz, chances are you have a decent social media presence. Most likely, a page, and then maybe, a account, or a account, or Instagram photo feed. If so, high five! Social media is a great way to reach new customers, stay engaged with current customers, build a community […]
12 Common Photography Mistakes That Might Be Costing You Sales
When it comes to running an indie biz, we become accustomed to wearing many hats – accountant, sales rep, copywriter, etc. It’s hard to be completely awesome at every aspect of biz, but some aspects really hurt us. Especially when selling on! Being your own photographer is one of those hats that is extremely important […]
DIY Design: What’s the difference between RGB and CMYK?
If you choose to DIY your design or hire a graphic designer, you might be a little confused about and web specifications. When it comes to design, there are many different color modes available, most applications use either RGB or CMYK. It’s highly important for a graphic designer (whether that’s you or someone you hire!) […]
How to Use Content from the Web Legally
Recently, I’ve had a few issues with copyright violation of Modern Soapmaking articles, eBos, etc. It made me realize that many people don’t know if they can or cannot use content found on. (Everyone I have had to contact has been great at removing copyrighted material, and I hope it stays that way.) I want to talk […]
