From Saponification to Success
Before you can dive into your web design, either starting from scratch or doing some updates, you need to be crystal clear on what your goals are. And those goals should be all about making your bottom line blast off. Let's talk about how to use SMART goals to make web design a …
Read the Article » Can SMART goals make successful web design easy?
If you are jumping into creating (or improving) your business website, you have probably heard how important search engine optimization (SEO) is. But, you might not really understand what it is and how to achieve it with your own site. Sure, you know you might as well not have a …
Read the Article » How to Use SEO Basics to Help People Discover Your Website
One of the hardest truths to grasp for small business owners when it comes to websites is this ain't about you! Instead, your focus should always be your visitors and how they see your website. Many people add features to their website that they think are cool. However, they …
Read the Article » How to Use Website Tests to See Your Website Like Your Visitors
It may sound simplistic, but our first piece of advice when it comes to websites is, have one! Without fail, people will ask about social media accounts and various sales channels (like Etsy) as alternatives to creating a website. Bad idea! When it comes to your biz, you’ve got …
Read the Article » How to Create a Website Your Perfect Customer Will Love
Does your current website actually work for your soap business? If not, is it time to scrap it and start over with a new website? Or, can you save time and money by doing some updating on your current site? We are here to help you make your website work for you and your …
Read the Article » How to Know If You Need a New Website for Your Soap Business
Too often I see soapmakers run their businesses like today is the only day that matters, and while that kicks some serious ass for motivation and getting stuff done, it doesn't do you any favors in the long run! When you create a marketing calendar on the other hand... …
Read the Article » How to Create a Marketing Calendar to Save You Time & Keep You Focused
Soap business owners are coming to terms with the fact that social media is no longer a free marketing playground. I've seen an uptick in soapmakers tackling "pay to play" marketing strategies. (Heck yes!) But can you get Facebook ads to actually work for you? I've been an avid …
Read the Article » How to Create Facebook Ads that Actually Work for Your Business
When I snag the privilege of working one-on-one with soapmakers to boost their soap businesses, we usually identify straight away the core issue. More often than not, they aren't marketing their handmade soap effectively. Soapmakers are phenomenal at making their handmade soap …
Read the Article » How to Market Your Handmade Soap Effectively and Easily
In 2016, Instagram announced the ability to transform personal accounts into business accounts. This lets users to grab hold of new features, like statistics, quick contact information, and the ability to schedule posts. From the get-go, many small business owners were …
Read the Article » Should You Make the Switch to an Instagram Business Account?
Having a hard time marketing your products to your customers? Want to crank out some easy content to rock your marketing world? Let's spice it up, and add a little incentive with the Marketing Made Easy challenge! Time and time again, the biggest complaint I hear from …
Read the Article » Marketing Made Easy: Help Your Customers Fall in Love (February 2016 Challenge)
When I talk about using email marketing to capture new customers and build relationships with your customer base, I find that a lot of soapmakers are unaware that they should be cleaning up their email newsletter list on a regular basis. It's super important that you keep your …
If you are a soapmaker in biz, chances are you have a decent social media presence. Most likely, a Facebook page, and then maybe, a Twitter account, or a Pinterest account, or Instagram photo feed. If so, high five! Social media is a great way to reach new customers, stay engaged …
Read the Article » 5 Social Media Mistakes Soapmakers Are Making (And How to Fix Them)
