How to Make Managing Your Email Easy
Owning a small business gets a little crazy, pulling you a million different directions all the time. However, if you asked me what the hardest part was, I’d say managing your email is at the top of the list. Recently, one of our amazing Resource Library members asked if email newsletters are dead because of […]
How to Market Your Handmade Soap Effectively and Easily
When I snag the privilege of working one-on-one with soapmakers to boost their soap businesses, we usually identify straight away the core issue. More often than not, they aren’t marketing their handmade soap effectively. Soapmakers are phenomenal at making their handmade soap and other cosmetics. As a general rule, they spend most of their resources […]
Why It’s Important to Keep Your Email Subscriber List Clean (& How to Do a Little Housekeeping)
When I talk about using email marketing to capture new customers and build relationships with your customer base, I find that a lot of soapmakers are unaware that they should be cleaning up their email newsletter list on a regular basis. It’s super important that you keep your email subscriber list clean and fresh to ensure […]
How to Use Content from the Web Legally
Recently, I’ve had a few issues with copyright violation of Modern Soapmaking articles, eBooks, etc. It made me realize that many people don’t know if they can or cannot use content found online. (Everyone I have had to contact has been great at removing copyrighted material, and I hope it stays that way.) I want to talk […]