How to Choose a Target Market that Will Make You Profitable

Customer holding lip balm pots over her eyes

Do you struggle to connect with your customers? When potential buyers see your Instagram posts, land on your website, and chat you up at your markets, do they feel right at home? They should. To make that happen, you need to know your target market like you know your best friend. One of the first […]

How to Raise Your Prices and Delight Your Customers (At The Same Time)

Many years ago, I started selling my handmade soap at craft shows and farmers markets for five dollars a bar. Like many soapmakers, I wasn’t sure how to price my products. I relied too heavily on looking at (what I thought was) the competition. My bar size was a bit smaller than average, so I […]

How To Choose The Best Name for Your Soap Business

letter game tiles spell research

Over the last week, I’ve spoken to no less than a dozen soapmakers who were held up in the process of starting their soap business because they couldn’t choose a soap business name! Many of these soapmakers already had ideas for branding aesthetics and product line themes. Some of these soapmakers even knew exactly who […]

10 Things You Need to Know Before You Start a Soap Business

I’ve been asked a lot for advice about how to start a soap business¬†(duh, that’s why I’m here!), so I decided to round up the most common bits and pieces of advice I’ve given over the years into one gigantic resource of ten things I think everyone should know before they start a soap company. […]