How to Use SEO Basics to Help People Discover Your Website

If you are jumping into creating (or improving) your business website, you have probably heard how important search engine optimization (SEO) is. But, you might not really understand what it is and how to achieve it with your own site. Sure, you know you might as well not have a website if it doesn’t pop […]

How to Market Your Handmade Soap Effectively and Easily

When I snag the privilege of working one-on-one with soapmakers to boost their soap businesses, we usually identify straight away the core issue. More often than not, they aren’t marketing their handmade soap effectively. Soapmakers are phenomenal at making their handmade soap and other cosmetics. As a general rule, they spend most of their resources […]

Marketing Made Easy: Help Your Customers Fall in Love (February 2016 Challenge)

Marketing Made Easy Challenge: Help Your Customers Fall in Love

Having a hard time marketing your products to your customers? Want to crank out some easy content to rock your marketing world? Let’s spice it up, and add a little incentive with the Marketing Made Easy challenge! Time and time again, the biggest complaint I hear from soapmakers is that they would love to market […]

5 Lessons I Learned During the 30 Day Blogging Challenge

5 Lessons I Learned During the 30 Day Blogging Challenge

I’ve taught scores of other soapmakers how to blog for their business, and Modern Soapmaking is hugely supported by my blogging efforts. It’s always been an important part of my business, even before soapmaking became my entrepreneurial focus. Yet, I still learned some new tricks while participating in the Blog Your Brand 30 Day Blogging Challenge. […]

Statistically Speaking: How 30 Days of Blogging Changed My Website Traffic

How 30 Days of Blogging Changed My Website Traffic

Since October 19th, I’ve been participating in 30 days of blogging, thanks to a challenge hosted by Indie Business Network in the Blog Your Brand Facebook group. I’ve missed previous challenges due to travel and other things that came up (like morning sickness!), but I buckled down for this blogging challenge, pushing through some website […]

25+ Holiday Blog Post Ideas for Handmade Soap & Cosmetics Businesses

Holiday Blog Post Ideas for Beauty Businesses

Whenever I talk about or teach about blogging for business, the big question is always, always, always… What do I write about? I don’t know what I should post. The holiday season gives soapmakers tons of holiday blog fodder, and it’s the perfect time to line up some quick and easy holiday blog posts alongside your normal […]

Blog Your Brand: A 30 Day Challenge Is On The Table!

I must tell you, the reasons that I love being a member of Indie Business Network just grow by the day, week, month, and year! Recently, I’ve been hitting a bit of writer’s block and this little bundle of joy is coming right at the right time… Donna Maria of Indie Business Network and Stacia Guzzo of […]

How to Use Content from the Web Legally

copyright

Recently, I’ve had a few issues with copyright violation of Modern Soapmaking articles, eBooks, etc. It made me realize that many people don’t know if they can or cannot use content found online. (Everyone I have had to contact has been great at removing copyrighted material, and I hope it stays that way.) I want to talk […]

How to Kick Fear in the Face… Hardcore

Don't worry about a thing cause every little thing's gonna be all right

Being in biz has been a lot about kicking fear in the face for me. When I started Central Soapers Workshop, my social anxiety was so bad that I avoided phone calls with vendors, speakers, and attendees. The night before CSW 2013, I couldn’t sleep because I was terrified of having to face 50 other strangers […]

4 Rules to Better Blogging for Beauty Businesses

I’m hanging out at Central Soapers Workshop this weekend, talking shop and networking with 50+ other soapmaking superstars. Central Soapers Workshop is an annual gathering for soapmakers in the central U.S. region, and is hosted by myself and a team of fabulous volunteers. Central Soapers Workshop is what lead to Modern Soapmaking’s creation. It was […]