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Category: Starting a Soap Business

Ready to start a soapmaking business of your very own? These articles will get you started on the right path to success in building your soap company from the ground up. Get the lowdown on how to know if you are ready to build a soap business, what steps to take to get started, the regulations you need to follow, and the best ways to set yourself up for success!

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branding

How to Choose a Target Market that Will Make You Profitable

Do you struggle to connect with your customers? When potential buyers see your Instagram posts, land on your website, and chat you up at your markets, do they feel right at home? They should. To make that happen, you need to know your target market like you know your best friend. One of the first steps of branding your soap biz is to define your target market. But, this is a huge obstacle for new soap biz owners that reach out for our help. So, letā€™s break down the barriers and start at the beginning… What is a target market,

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Is Craftybase the Inventory Management Answer for Soapmakers in Business?

It’s no secret that Kenna lovesĀ Soapmaker 3. She’s been using it for years. But, we hear from a lot of soapmakers that they struggle with …

Can You Learn to Be a Great Teacher? An Interview with Lori of The Nova Studio

The Nova Studio is celebrating 15 years of being aĀ trusted source of education and information for those interested in making their own soap and bath …

Can SMART goals make successful web design easy?

Before you can dive into your web design, either starting from scratch or doing some updates, you need to be crystal clear on what your …

Two Blooms Design Studio: A Follow-Up Interview with Caron & Michelle

A while back, Kenna chatted up the sisters behind Two Blooms Design Studio. Caron and Michelle gave us the low-down on what it’s like to …

How to Use SEO Basics to Help People Discover Your Website

If you are jumping into creating (or improving) your business website, you have probably heard how important search engine optimization (SEO) is. But, you might …

What You Need to Get Started with Production Soapmaking

Since releasing my guide to masterbatching and production efficiency, soapmakers often ask me about specific recommendations for production soapmaking when starting a soap business. The truth …

How to Use Website Tests to See Your Website Like Your Visitors

One of the hardest truths to grasp for small business owners when it comes to websites is this ain’t about you! Instead, your focus should …

How to Create a Website Your Perfect Customer Will Love

It may sound simplistic, but our first piece of advice when it comes to websites is, have one! Without fail, people will ask about social …