How to Create a Website Your Perfect Customer Will Love

Create a website your customer will love

It may sound simplistic, but our first piece of advice when it comes to websites is, have one! Without fail, people will ask about social media accounts and various sales channels (like Etsy) as alternatives to creating a website. Bad idea! When it comes to your biz, you‚Äôve got to build your own house – […]

How to Know If You Need a New Website for Your Soap Business

Website Design Startup Desktop Computer Hands

Does your current website actually work for your soap business? If not, is it time to scrap it and start over with a new website? Or, can you save time and money by doing some updating on your current site? We are here to help you make your website work for you and your customers. […]

How to Create a Marketing Calendar to Save You Time & Keep You Focused

How to Create a Marketing Calendar to Save You Time

Too often I see soapmakers run their businesses like today is the only day that matters, and while that kicks some serious ass for motivation and getting stuff done, it doesn’t do you any favors in the long run! When you create a marketing calendar on the other hand… winning! How many times have you […]

How to Create Facebook Ads that Actually Work for Your Business

Soap business owners are coming to terms with the fact that social media is no longer a free marketing playground. I’ve seen an uptick in soapmakers tackling “pay to play” marketing strategies. (Heck yes!) But can you get Facebook ads to actually work for you? I’ve been an avid user of Facebook advertising for my […]

How to Market Your Handmade Soap Effectively and Easily

When I snag the privilege of working one-on-one with soapmakers to boost their soap businesses, we usually identify straight away the core issue. More often than not, they aren’t marketing their handmade soap effectively. Soapmakers are phenomenal at making their handmade soap and other cosmetics. As a general rule, they spend most of their resources […]

Should You Make the Switch to an Instagram Business Account?

In 2016, Instagram announced the ability to transform personal accounts into business accounts. This lets users to grab hold of new features, like statistics, quick contact information, and¬†the ability to schedule¬†posts. From the get-go, many small business owners were leary of the new account option. They opted to ¬†stick it out with a personal account. […]

Marketing Made Easy: Help Your Customers Fall in Love (February 2016 Challenge)

Marketing Made Easy Challenge: Help Your Customers Fall in Love

Having a hard time marketing your products to your customers? Want to crank out some easy content to rock your marketing world? Let’s spice it up, and add a little incentive with the Marketing Made Easy challenge! Time and time again, the biggest complaint I hear from soapmakers is that they would love to market […]

How to Get the Most Out of Soapmaking Facebook Groups

To see posts in the group in your regular Facebook newsfeed, make sure you are following the group.

The internet¬†moves at lightning speed, and the ways to keep up to date and in tune with the soapmaking community rapidly changes. For a couple years now, soapmaking¬†Facebook groups have steadily taken over as the main way soapmakers connect with eachother online (versus the forums and Yahoo! groups of the past.) If you are new […]

5 Lessons I Learned During the 30 Day Blogging Challenge

5 Lessons I Learned During the 30 Day Blogging Challenge

I’ve taught scores of other soapmakers how to blog for their business, and Modern Soapmaking is hugely supported by my blogging efforts. It’s always been an important part of my business, even before soapmaking became my entrepreneurial focus. Yet, I still learned some new tricks¬†while participating in the Blog Your Brand 30 Day Blogging Challenge. […]

Statistically Speaking: How 30 Days of Blogging Changed My Website Traffic

How 30 Days of Blogging Changed My Website Traffic

Since October 19th, I’ve been participating in 30 days of blogging, thanks to a challenge hosted by Indie Business Network in the Blog Your Brand Facebook group. I’ve missed previous challenges due to travel and other things that came up (like morning sickness!), but I buckled down for this blogging challenge, pushing through some website […]