How to Choose a Target Market that Will Make You Profitable

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Do you struggle to connect with your customers? When potential buyers see your Instagram posts, land on your website, and chat you up at your markets, do they feel right at home? They should. To make that happen, you need to know your target market like you know your best friend. One of the first […]

The Best Places to Get Stock Photos that Don’t Suck

Best stock photography websites gratisography woman silly glasses suspenders tatoos blond

There’s a reason “a picture is worth a thousand words” is a cliche: it’s true. Marketing your biz means you need to catch people’s attention. And the competition to get customers’ eyes on you is stiff. So, knowing the best places to get stock photos can help. Quality, on-brand images are a must. But, believe […]

My Best Advice for Successful Holiday Craft Shows

Every fall, a ton of questions from first-time holiday craft show vendors start streaming in. How much product do I take? What do I need? Any advice? If this sounds like burning hot questions, you need the answers to, we’ve got you. This year, we decided to put all our favorite advice together in one […]

How to Light Your Product Photos Like a Pro

How to light your product photos

Light is the most important part of photography! It doesn’t matter how spectacular your products look or how state-of-the-art your camera is; if your photography lighting is bad, your pictures are going to suck. Period. Keep in mind that your camera sees things differently than your eyes. Your camera is sensing how much light it […]

How to Make Your Camera Settings Work for You

Camera Settings How to Hands Holding Camera DSLR

Fiending for that fancy camera? Or have one in the closet that you never quite got the hang of? From ISO to f-stop, we are here to help you! Let’s get up close and personal with your camera settings. (Most of this info is going be focused on DSLR cameras, but a general understanding of […]

What is the Best Camera for Product Photos?

What's the best camera for product photos

In today’s world, owning a business that sells products usually means selling products online. But your customers can’t snag your goodies from their screen to touch, smell, or try.  Give them the next best thing – clear, mouth-watering product photos. To get great product shots, you need the right camera for the job. Or you […]

58 Photography Terms You Need to Know

Photography definitions woman holding camera

Are you ready to get in the know when it comes to photography terms? There’s a lot of jargon that pops up when you are talking photography (kind of like soapmaking).  If you hire a pro photographer, it’s easier to get what you want if you ask for it in their language. And, even if […]

6 Books That Will Help You Think Like a Web Designer

One of the most common areas that soapmakers DIY in their businesses is building their first website. While so many platforms promise you won’t need to think like a web designer to make magic, I know that the concepts of successful web design can’t be guaranteed with a website builder. To pull off a stellar website […]

How to Use SEO Basics to Help People Discover Your Website

If you are jumping into creating (or improving) your business website, you have probably heard how important search engine optimization (SEO) is. But, you might not really understand what it is and how to achieve it with your own site. Sure, you know you might as well not have a website if it doesn’t pop […]

How to Use Website Tests to See Your Website Like Your Visitors

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One of the hardest truths to grasp for small business owners when it comes to websites is this ain’t about you! Instead, your focus should always be your visitors and how they see your website. Many people add features to their website that they think are cool. However, they don’t consider whether those features will […]