My Best Advice for Successful Holiday Craft Shows

Every fall, a ton of questions from first-time holiday craft show vendors start streaming in. How much product do I take? What do I need? Any advice? If this sounds like burning hot questions, you need the answers to, we’ve got you. This year, we decided to put all our favorite advice together in one […]

How to Light Your Product Photos Like a Pro

How to light your product photos

Light is the most important part of photography! It doesn’t matter how spectacular your products look or how state-of-the-art your camera is; if your photography lighting is bad, your pictures are going to suck. Period. Keep in mind that your camera sees things differently than your eyes. Your camera is sensing how much light it […]

How to Make Your Camera Settings Work for You

Camera Settings How to Hands Holding Camera DSLR

Fiending for that fancy camera? Or have one in the closet that you never quite got the hang of? From ISO to f-stop, we are here to help you! Let’s get up close and personal with your camera settings. (Most of this info is going be focused on DSLR cameras, but a general understanding of […]

What is the Best Camera for Product Photos?

What's the best camera for product photos

In today’s world, owning a business that sells products usually means selling products online. But your customers can’t snag your goodies from their screen to touch, smell, or try.  Give them the next best thing – clear, mouth-watering product photos. To get great product shots, you need the right camera for the job. Or you […]

58 Photography Terms You Need to Know

Photography definitions woman holding camera

Are you ready to get in the know when it comes to photography terms? There’s a lot of jargon that pops up when you are talking photography (kind of like soapmaking).  If you hire a pro photographer, it’s easier to get what you want if you ask for it in their language. And, even if […]

6 Books That Will Help You Think Like a Web Designer

One of the most common areas that soapmakers DIY in their businesses is building their first website. While so many platforms promise you won’t need to think like a web designer to make magic, I know that the concepts of successful web design can’t be guaranteed with a website builder. To pull off a stellar website […]

How to Use SEO Basics to Help People Discover Your Website

If you are jumping into creating (or improving) your business website, you have probably heard how important search engine optimization (SEO) is. But, you might not really understand what it is and how to achieve it with your own site. Sure, you know you might as well not have a website if it doesn’t pop […]

How to Use Website Tests to See Your Website Like Your Visitors

Website Testing Like Visitor couch group people laptop tablet

One of the hardest truths to grasp for small business owners when it comes to websites is this ain’t about you! Instead, your focus should always be your visitors and how they see your website. Many people add features to their website that they think are cool. However, they don’t consider whether those features will […]

How to Create a Website Your Perfect Customer Will Love

Create a website your customer will love

It may sound simplistic, but our first piece of advice when it comes to websites is, have one! Without fail, people will ask about social media accounts and various sales channels (like Etsy) as alternatives to creating a website. Bad idea! When it comes to your biz, you’ve got to build your own house – […]

How to Know If You Need a New Website for Your Soap Business

Website Design Startup Desktop Computer Hands

Does your current website actually work for your soap business? If not, is it time to scrap it and start over with a new website? Or, can you save time and money by doing some updating on your current site? We are here to help you make your website work for you and your customers. […]