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Category: Branding Your Business

Branding a soap business can be tricky, but it doesn’t have to be when you understand the fundamentals behind soap logos, packaging, and copywriting. Build a soap brand that stands out from the crowd with these articles, where we talk about all the different ways of branding soap for small business.

branding

How to Raise Your Prices and Delight Your Customers (At The Same Time)

Many years ago, I started selling my handmade soap at craft shows and farmers markets for five dollars a bar. Like many soapmakers, I wasn’t sure how to price my products. I relied too heavily on looking at (what I thought was) the competition. My bar size was a bit smaller than average, so I was still making a profit. But it was just too slim. Duh, I needed to raise my prices! It didn’t take long for me to wisen up and revamp my pricing. With my previous experience running a service-based business, I knew what factors I needed

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The Essential Guide to Shipping Handmade Soap, Cosmetics, & Other Bath Goodies

One of the scariest parts of opening a soap company tends to be the huge task of shipping handmade soap and cosmetics, but it doesn’t …

DIY Design: What’s the difference between RGB and CMYK?

If you choose to DIY your design or hire a graphic designer, you might be a little confused about print and web specifications. When it …

Taking Your Own Headshots Until You Can Hook Up with a Pro

I am terrified of the camera, I’d much rather be behind it than in front of it. Plus, just like all of my lovely readers, …

How to Use Content from the Web Legally

Recently, I’ve had a few issues with copyright violation of Modern Soapmaking articles, eBooks, etc. It made me realize that many people don’t know if …

Eco Friendly Shipping: Eco Enclose Shipping Supplies

Y’all know how important it is to me to keep our products environmentally sound and to reduce my impact on our Earth. Our tag line …

New Soap Packaging: What the Shrink?

We’re slowly converting all our soaps over to new packaging. Yes, I know, I loved the clear PET boxes, too! While they are recyclable, they …