Want to Build Your Own Successful soap Biz?

Category: Branding Your Business

Branding a soap business can be tricky, but it doesn’t have to be when you understand the fundamentals behind soap logos, packaging, and copywriting. Build a soap brand that stands out from the crowd with these articles, where we talk about all the different ways of branding soap for small business.

Customer holding lip balm pots over her eyes

How to Choose a Target Market that Will Make You Profitable

Do you struggle to connect with your customers? When potential buyers see your Instagram posts, land on your website, and chat you up at your markets, do they feel right at home? They should. To make that happen, you need to know your target market like you know your best friend. One of the first steps of branding your soap biz is to define your target market. But, this is a huge obstacle for new soap biz owners that reach out for our help. So, let’s break down the barriers and start at the beginning… What is a target market,

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    Brand Magic


    Over 45 pages of detailed information about branding your handmade soap, bath and body, cosmetics, and skincare business – whether you are just starting out or are looking to build a better brand.

Simple Tips to Help You Create Successful Craft Show Booth Designs and Setups

One of the biggest things soapmakers agonize over when it comes to doing shows is how to setup a successful craft show booth. There’s a …

12 Tips to Help Spruce Up Your Website for the Holidays

With the holiday season upon us, there are plenty of things to do as a soapmaker. Between prepping for craft shows, filling orders, and nailing holiday …

The Essential Guide to Shipping Handmade Soap, Cosmetics, & Other Bath Goodies

One of the scariest parts of opening a soap company tends to be the huge task of shipping handmade soap and cosmetics, but it doesn’t …

DIY Design: What’s the difference between RGB and CMYK?

If you choose to DIY your design or hire a graphic designer, you might be a little confused about print and web specifications. When it …

Taking Your Own Headshots Until You Can Hook Up with a Pro

I am terrified of the camera, I’d much rather be behind it than in front of it. Plus, just like all of my lovely readers, …

How to Use Content from the Web Legally

Recently, I’ve had a few issues with copyright violation of Modern Soapmaking articles, eBooks, etc. It made me realize that many people don’t know if …

Eco Friendly Shipping: Eco Enclose Shipping Supplies

Y’all know how important it is to me to keep our products environmentally sound and to reduce my impact on our Earth. Our tag line …

New Soap Packaging: What the Shrink?

We’re slowly converting all our soaps over to new packaging. Yes, I know, I loved the clear PET boxes, too! While they are recyclable, they …