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Branding Your Business

How to Choose a Target Market that Will Make You Profitable

Do you struggle to connect with your customers? When potential buyers see your Instagram posts, land on your website, and chat you up at your markets, do they feel right at home? They should. To make that happen, you need to know your target market like you know your best friend. One of the first steps of branding your soap biz is to define your target market. But, this is a huge obstacle for new soap biz owners that reach out for our help. So, let’s break down the barriers and start at the beginning… What is a target market,

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What's the best camera for product photos
Promoting Your Products

What is the Best Camera for Product Photos?

In today’s world, owning a business that sells products usually means selling products online. But your customers can’t snag your goodies from their screen to

How to Know If You Need a New Website for Your Soap Business

Does your current website actually work for your soap business? If not, is it time to scrap it and start over with a new website? …

How to Stay Inspired & Competitive: An Interview with Charlene Simon

As an Arkansas girl myself, I’ve spent quite a bit of time in the city of Hot Springs, walking Bathhouse Row, popping into gift shops, …

How to Create a Marketing Calendar to Save You Time & Keep You Focused

Too often I see soapmakers run their businesses like today is the only day that matters, and while that kicks some serious ass for motivation …

The Best Reasons to Sell Wholesale Handmade Soap

A lot of times when fresh-faced soapmakers jump into biz, they hear about wholesale and the first question they ask is WHY. Why would I …

How to Make Managing Your Email Easy

Owning a small business gets a little crazy, pulling you a million different directions all the time. However, if you asked me what the hardest …

How to Create Facebook Ads that Actually Work for Your Business

Soap business owners are coming to terms with the fact that social media is no longer a free marketing playground. I’ve seen an uptick in …

How to Market Your Handmade Soap Effectively and Easily

When I snag the privilege of working one-on-one with soapmakers to boost their soap businesses, we usually identify straight away the core issue. More often …

4 Ways to Extend the Shelf Life of Your Essential Oils

Essential oils are a pricey investment for any soap and cosmetic formulator. It’s one of the biggest complaints we see among makers who first tackle …