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Branding Your Business

How to Choose a Target Market that Will Make You Profitable

Do you struggle to connect with your customers? When potential buyers see your Instagram posts, land on your website, and chat you up at your markets, do they feel right at home? They should. To make that happen, you need to know your target market like you know your best friend. One of the first steps of branding your soap biz is to define your target market. But, this is a huge obstacle for new soap biz owners that reach out for our help. So, let’s break down the barriers and start at the beginning… What is a target market,

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What's the best camera for product photos
Promoting Your Products

What is the Best Camera for Product Photos?

In today’s world, owning a business that sells products usually means selling products online. But your customers can’t snag your goodies from their screen to

Can SMART goals make successful web design easy?

Before you can dive into your web design, either starting from scratch or doing some updates, you need to be crystal clear on what your …

Soap Visor Review: A New Kind of Safety Gear

Safety gear in soapmaking is an absolute necessity, but goggles can be a huge pain. Especially for those of us who sport glasses. Is there …

Two Blooms Design Studio: A Follow-Up Interview with Caron & Michelle

A while back, Kenna chatted up the sisters behind Two Blooms Design Studio. Caron and Michelle gave us the low-down on what it’s like to …

6 Books That Will Help You Think Like a Web Designer

One of the most common areas that soapmakers DIY in their businesses is building their first website. While so many platforms promise you won’t need …

How to Use SEO Basics to Help People Discover Your Website

If you are jumping into creating (or improving) your business website, you have probably heard how important search engine optimization (SEO) is. But, you might …

What You Need to Get Started with Production Soapmaking

Since releasing my guide to masterbatching and production efficiency, soapmakers often ask me about specific recommendations for production soapmaking when starting a soap business. The truth …

How to Use Website Tests to See Your Website Like Your Visitors

One of the hardest truths to grasp for small business owners when it comes to websites is this ain’t about you! Instead, your focus should …

How to Create a Website Your Perfect Customer Will Love

It may sound simplistic, but our first piece of advice when it comes to websites is, have one! Without fail, people will ask about social …