Are You in the Know on Cosmetic Regulations Reform? (USA)

Stay up to date on cosmetics legislation and regulation reform

It can be difficult to keep track of what is going on with legislation and regulations on top of the everyday business you already need to look after. More often than not, small biz owners are too busy running their own businesses to know what is happening in Washington D.C. – and who can blame […]

6 Books That Will Help You Think Like a Web Designer

One of the most common areas that soapmakers DIY in their businesses is building their first website. While so many platforms promise you won’t need to think like a web designer to make magic, I know that the concepts of successful web design can’t be guaranteed with a website builder. To pull off a stellar website […]

How to Use SEO Basics to Help People Discover Your Website

If you are jumping into creating (or improving) your business website, you have probably heard how important search engine optimization (SEO) is. But, you might not really understand what it is and how to achieve it with your own site. Sure, you know you might as well not have a website if it doesn’t pop […]

What You Need to Get Started with Production Soapmaking

Since releasing my guide to masterbatching and production efficiency, soapmakers often ask me about specific recommendations for production soapmaking when starting a soap business. The truth of the matter is, it depends on your budget, your process, your formula, and so much more. I’ve scaled two different soap companies to production soapmaking methods personally, as well […]

How to Use Website Tests to See Your Website Like Your Visitors

Website Testing Like Visitor couch group people laptop tablet

One of the hardest truths to grasp for small business owners when it comes to websites is this ain’t about you! Instead, your focus should always be your visitors and how they see your website. Many people add features to their website that they think are cool. However, they don’t consider whether those features will […]

How to Create a Website Your Perfect Customer Will Love

Create a website your customer will love

It may sound simplistic, but our first piece of advice when it comes to websites is, have one! Without fail, people will ask about social media accounts and various sales channels (like Etsy) as alternatives to creating a website. Bad idea! When it comes to your biz, you’ve got to build your own house – […]

How to Know If You Need a New Website for Your Soap Business

Website Design Startup Desktop Computer Hands

Does your current website actually work for your soap business? If not, is it time to scrap it and start over with a new website? Or, can you save time and money by doing some updating on your current site? We are here to help you make your website work for you and your customers. […]

How to Create a Marketing Calendar to Save You Time & Keep You Focused

How to Create a Marketing Calendar to Save You Time

Too often I see soapmakers run their businesses like today is the only day that matters, and while that kicks some serious ass for motivation and getting stuff done, it doesn’t do you any favors in the long run! When you create a marketing calendar on the other hand… winning! How many times have you […]

The Best Reasons to Sell Wholesale Handmade Soap

Beautiful Soap, Beautiful Photo

A lot of times when fresh-faced soapmakers jump into biz, they hear about wholesale and the first question they ask is WHY. Why would I ever want to wholesale my handmade soap? In fact, this is a question I get a lot. It’s not a surprising question, really! When you consider that wholesale is typically […]

How to Make Managing Your Email Easy

Owning a small business gets a little crazy, pulling you a million different directions all the time. However, if you asked me what the hardest part was, I’d say managing your email is at the top of the list. Recently, one of our amazing Resource Library members asked if email newsletters are dead because of […]